In contemporary British and American publishing markets, most authors receive only a small monetary advance before publication of their debut novel; in the rare exceptions when a large print run and high volume of sales are anticipated, the advance can be larger. For an example of an unusually high advance: in 2013, the highly anticipated
City on Fire by
Garth Risk Hallberg captured the attention of ten publishers who started a bidding war that ended with
Knopf buying the rights to the book for $2 million. The book's film production rights were purchased soon after by producer
Scott Rudin. For similar reasons that advances are frequently not very large—novels frequently do not sell well until the author gains a literary reputation. There are exceptions, however;
YouTuber Zoella published her debut novel
Girl Online in November 2014, and the book sold 78,109 copies in Britain in its first week. The novel saw huge sales because she already had an established audience, and publishers were willing to run a large print run. In the same piece for the
Times,
Ayana Mathis describes the debut novel as "a piece of the writer's soul in a way that subsequent books can't ever be", because the novel is necessarily a work of passion and a product of all of their life before that moment. ==Literary characteristics==