Reviews "Amor Prohibido" received widespread critical acclaim, although Elizabeth Rodriguez Kessler and Anne Perrin called the song "soap-operaish" in
Chican@s in the Conversations (2007). According to the South African magazine
Drum, it was a "gently rocking song".
Billboard Latin-music editorial division head
Leila Cobo called the song "catchy". Marco Torres of the
Houston Press wrote that "Amor Prohibido" was Selena's "most personal song", Mary Talbot of the
New York Daily News called "Amor Prohibido" and "
Como la Flor" (1992) "two straight-up Tejano hits" and a "requiem to Selena's career". Writing for the
San Antonio Express-News, Michael Clark complimented A.B. Quintanilla's use of "world-music flourishes" on the song.
Billboard John Lannert called "Amor Prohibido" a "great smash" during its tenure atop the Hot Latin Songs chart, Ashley Velez of
Neon Tommy called the recording "a true testament to the forbidden love" and "proves that love conquers all." The
Daily Vault called "Amor Prohibido" a "seamless track". Ed Morales wrote that the song is a "classic mass market hit that inhabits the memory, easily floating in the summer air of radios on the streets." Don McLeese of the
Austin American Statesman called it "compelling". According to
Billboard Latin music editor Ramiro Burr, the song "marked Selena's ascendancy". Burr wrote for the
San Antonio Express-News, "[Selena] balanced torchy ballads full of hurt and pain such as 'Amor Prohibido' with fun dance cumbias with a sense of humor"; "Songs such as '
Baila Esta Cumbia', 'La Carcacha', 'Como la Flor' and 'Amor Prohibido' had that instant appeal, that memorable melodic hook". Burr further wrote that "Amor Prohibido" and Selena's 1994 single "
No Me Queda Más" were "heartbreaking ballads".
Texas Monthly editor Joe Nick Patoski called "Amor Prohibido" the "perfect pop cumbia". "Con Tanto Amor Medley", a 2002 single from
Ones, which is a mashup of "Amor Prohibido", "Si Una Vez" and "Como la Flor", was released to favorable reviews.
Recognition According to sales figures analyzed by Guadalupe San Miguel in 2002, "Amor Prohibido" is Selena's best-selling cumbia single. It was the singer's "biggest hit of her career", topping the Hot Latin Songs chart for a cumulative twelve weeks. Music critics have called "Amor Prohibido" Selena's "best known" love song, one of her
signature songs and her most successful single. It is believed by Mario Tarradell of
The Dallas Morning News that singles released from
Amor Prohibido had alleviated Selena into Latin radio success–who previously did not take the singer seriously. The album and its titular single marked Tejano music's first commercial success in Puerto Rico. According to
La Prensa, Selena put an "imprint on popular music" with "Amor Prohibido", "La Carcacha" (1990), "Como la Flor" (1992), and "
La Llamada" (1993). María Herrera-Sobek wrote in her book,
Chicano Folklore: A Handbook, that "Como la Flor" and "Amor Prohibido" achieved national and international success.
Billboards Ramiro Burr called "Amor Prohibido" one of Selena's "fan favorites". "Amor Prohibido" continues to receive extensive airplay in
South Texas and at Tejano-music nightclubs. Sally Jacobs of the
Sun Sentinel asserted that "Amor Prohibido" remains popular in Spanish-speaking countries.
Accolades "Amor Prohibido" has received awards and nominations, including the
Broadcast Pop Music Awards in 1995 and 1996. "Amor Prohibido" became the first Spanish-language recording to win a Broadcast Music Award in the pop category based on airplay. It was recognized as being among the most performed recording of the year for two consecutive times by Broadcast Music. and won in the
same category at the
1995 Lo Nuestro Awards. At the
1995 Tejano Music Awards, "Amor Prohibido" won
Single of the Year and
Record of the Year. In decade balloting at the
2010 Tejano Music Awards it was nominated for Best 1990s Song, losing to her 1994 single "Bidi Bidi Bom Bom".
Latino Post (number five), and
BuzzFeed, and
Neon Tommy (all number two). == Chart performance ==