Modelling After winning the Miss Teen Liverpool and Miss Teen Great Britain pageants, Jackson won the title of
Miss Teen World in 2009. In 2009, Jackson started her modelling career with the Northern-based modelling agency, Boss Model Management, and then went on to sign with her London agency, Models 1. She won Miss Liverpool in 2010. She competed for the
Miss England title in 2010 and was crowned the runner-up to
Jessica Linley.
2010–2012: Breakthrough in Indian films In 2010, Indian film producers spotted Jackson's photo on the Miss Teen World website and invited her to audition for the
Tamil period-drama film
Madrasapattinam (2010)
. Despite having had no previous acting experience, she was cast as the female lead opposite
Arya. The film, set against the backdrop of Pre-Independence India, tells the story of a
British Governor's daughter who falls in love with a village boy. Jackson admitted that it was very difficult to learn the Tamil dialogues. The film was released on 9 July 2010; it was praised by critics and performed well at the box office, with Jackson gaining praise for her performance. Sify wrote, "It is an out and out Amy Jackson show. She is simply amazing to deliver lines in Tamil, and is one good reason to see the film". Behindwoods wrote, "The one who walks away with the top honours is Amy Jackson for a beautiful portrayal of a lady torn between her love and the mighty empire. She looks absolutely beautiful, emotes well through her expressive eyes and is able to earn the sympathy of the audiences during tough times". Rediff wrote, "Amy Jackson is almost perfect as the wide-eyed young girl who is seeing India for the first time, fascinated by its culture". In 2011, she was signed by
Gautham Vasudev Menon to play the female lead opposite
Prateik Babbar in
Ekk Deewana Tha (2012), the
Hindi remake of the 2010 hit
romantic drama film
Vinnaithaandi Varuvaayaa. She essayed the role played by
Trisha in the original, of Jessie, a
Malayali Nasrani Christian who falls in love with a
Hindu boy, but is prevented from pursuing the romance by her father. The film was released in February 2012. Jackson received praise for her performance and for her chemistry with Babbar, with BehindWoods stating that "she has done wonders," and the Times of India saying that "she never disappoints." In September 2012, Jackson made her return to Tamil cinema with a supporting role in
Thaandavam (2012), starring opposite
Vikram and
Anushka Shetty. She was signed for the film in 2011 and shooting took place in India and London, enabling Jackson to return to see her family and friends. It was her second collaboration with director
A. L. Vijay after
Madrasapattinam (2010). She played the role of Sarah Vinayagam, a British-born Anglo-Indian girl who wins the Miss London title. She received her first nomination for the
Filmfare Award for Best Supporting Actress – Tamil at the
60th Filmfare Awards South ceremony.
2014–present: Recent work 's Sneha Sagar Orphanage in March 2016 Jackson made her debut in
Telugu cinema with the
Vamshi Paidipally's
Yevadu (2014) alongside
Ram Charan and
Shruti Haasan, playing the role of Shruti. Jackson next starred as supermodel Diya in
Shankar's
romantic thriller film, whose title is simply
I (2015), the biggest project in her career. The making of the film, one of the most costly Indian films to date, took over two-and-a-half years, with a major part of the film being shot in China. The film was released on 14 January 2015 and received a mixed critical response, although Jackson's performance received favorable reviews.
Deccan Chronicle wrote that she was "simply superb. She is another highlight of the film and has given a mature performance", while
Sify noted that she was "the biggest surprise packet in the film" and "perfect eye candy". Consequently, she was ranked #1 in
The Times of India, Chennai Edition list of the most desirable women in 2014. After
I (2015), Jackson signed on to
Prabhu Deva's
Singh Is Bliing (2015), opposite
Akshay Kumar. She had signed on to be part of
Venkat Prabhu's supernatural thriller
Masss (2015), but opted out of it later when the script and her character were changed. Instead, she signed on to
Velraj's
Thanga Magan (2015) alongside
Dhanush and
Samantha Ruth Prabhu. Soon after, Jackson starred in Thirukumaran's
Gethu (2016), portraying an Anglo-Indian girl, for which she won positive reviews. She has been shooting for a "gritty BBC drama series", on which she declined to further elaborate. The series, based on DC characters created by
Jerry Siegel and
Joe Shuster, is produced by
Berlanti Productions in association with
Warner Bros Television. Jackson has played Sita in
Prem's Kannada film
The Villain (2018) alongside
Shiva Rajkumar and
Sudeep. She starred as the andro-humanoid robot Nila in
Shankar's film
2.0 (2018) alongside
Rajinikanth and
Akshay Kumar. After a five-year hiatus, Jackson returned to film with
Mission: Chapter 1. == Personal life ==