In April 1963, a journalist friend recommended that Oldham see a young
R&B band named
the Rolling Stones. Oldham saw potential in the group being positioned as an "anti-Beatles"—a rougher group compared to the "cuddly moptop" image of the Beatles at that time. Oldham, still a teenager, rapidly acquired a seasoned business partner (
Eric Easton) and took over management of the Stones who had been informally represented by
Giorgio Gomelsky. • encouraging
Mick Jagger to be the front man, and to take the spotlight off leader
Brian Jones. • bringing
John Lennon and
Paul McCartney to the recording studio, which led to their song "
I Wanna Be Your Man" becoming the Rolling Stones' second single; • encouraging Mick Jagger and
Keith Richards to start writing their own songs ("
As Tears Go By" was their first); • promoting a "bad boy" image for the Rolling Stones, in contrast to the Beatles. Oldham generated widely reprinted headlines like "Would You Let Your Sister Go with a Rolling Stone?" and provocative album-cover notes, such as a satirical incitement to fans to mug a blind beggar for funds to buy the album: This quote can be found on the top right on the back of some issues of
The Rolling Stones No. 2 LP. Oldham and Eric Easton negotiated a recording contract which was very favourable to themselves. Instead of having the Stones sign directly with Decca they set up a company,
Impact Sound, which retained ownership of the group's master tapes, which were then leased to an idea learned from
Phil Spector. Impact Sound received a 14% royalty from Decca but paid only 6% to the Stones, out of which Oldham and Eric Easton received a 25% management fee. Oldham produced all Rolling Stones recordings from 1963 until late 1967 despite having no previous experience as a producer. According to the Rolling Stones' website, accounts regarding the value of his musical input to the Stones recordings vary "from negligible to absolute zero". Though lacking technical expertise in the studio, it is thought that Oldham was good at seeing the "big picture" of the Rolling Stones' image and sound. He discovered
Marianne Faithfull at a party, giving her Jagger and Richards' "As Tears Go By" to record. He also developed other studio talent with his
Andrew Oldham Orchestra, in which Rolling Stones as well as London session players (including
Steve Marriott on harmonica) recorded pop covers and instrumentals. As his success increased, Oldham thrived on a reputation as a garrulous, androgynous gangster who wore makeup and sunglasses and relied on his bodyguard Reg 'The Butcher' King to threaten rivals. Oldham put an advert in
Melody Maker that praised
the Righteous Brothers' version of "
You've Lost That Lovin' Feelin'" in an effort to detract attention and sales from
Cilla Black's competing version. In 1965, Oldham hired
Allen Klein as his business manager. On Oldham's behalf Klein renegotiated the Rolling Stones' contract with Decca, excluding Oldham's partner, Eric Easton. However, over the following two years Oldham's relations with the Stones were strained by his drug use and inattention to the group's needs. When Jagger and Richards were arrested for drug possession in 1967, instead of devising a strategy for their legal defence and public relations, Oldham fled to the United States, leaving Klein to deal with the problem. Oldham was forced to resign as manager of the Rolling Stones in late 1967, and sold his rights to the group's music to Allen Klein the following year. ==Immediate Records==