From 1827 to 1960 The newspaper was founded by barrister
Stanley Lees Giffard on 21 May 1827 as
The Standard. The early owner of the paper was Charles Baldwin. Under the ownership of
James Johnstone,
The Standard became a morning paper from 29 June 1857.
The Evening Standard was published from 11 June 1859.
The Standard gained eminence for its detailed foreign news, notably its reporting of events of the
American Civil War (1861–1865), the
Austro-Prussian War of 1866, and the
Franco-Prussian War of 1870, all contributing to a rise in circulation. By the end of the 19th century, the evening edition eclipsed its morning counterpart. Both
The Standard and the
Evening Standard were acquired by
C. Arthur Pearson in 1904. In May 1915,
Edward Hulton bought the
Evening Standard from
Davison Dalziel. Dalziel had bought both papers in 1910, and closed
The Standard, the morning paper, in 1916. In the 1960s, the paper's political editor Robert Carvel was granted a morning briefing by prime minister
Harold Wilson and it had its own correspondents in
Paris and
Washington. In 1980,
Express Newspapers merged the
Standard with
Associated Newspapers'
Evening News in a
Joint Operating Agreement. The new paper was known as the
New Standard until 1985, when Associated Newspapers bought out the remaining stake, turning it into
The Standard. In 1987 the
Evening News was briefly revived to compete with
Robert Maxwell's
London Daily News, but was reabsorbed into
The Standard later that year, after the collapse of Maxwell's paper. In 1988 the
Evening Standard included the by-line "Incorporating the 'Evening News, which remained until the paper's sale in 2009. The paper remained as the sole London-wide evening newspaper. In the 2000s it faced increasingly stiff competition from the free
Metro newspaper, leading to the launch of the
Standard Lite as a second and cheaper publication. A few years earlier, 12 per cent of the paper had been sold to Justin Shaw and
Geordie Greig. Associated Newspapers retained the remaining 24 per cent.
Relaunch supermarket, 2017 on 7 July 2005, at
Waterloo stationIn May 2009, the newspaper launched a series of poster ads, each of which prominently featured the word "Sorry" in the paper's then-masthead font. These ads offered various apologies for past editorial approaches, such as "Sorry for losing touch". None of the posters mentioned the
Evening Standard by name, although they featured the paper's
Eros logo. Ex-editor
Veronica Wadley criticised the "
Pravda-style" campaign saying it humiliated the paper's staff and insulted its readers. The campaign was designed by
McCann Erickson. Also in May 2009, the paper relaunched as the
London Evening Standard with a new layout and masthead, marking the occasion by giving away 650,000 free copies on the day, and refreshed its sports coverage.
Freesheet After a long history of paid circulation, on 12 October 2009, the
Standard became a free newspaper, with free circulation of 700,000, limited to central London. In February 2010, a paid-for circulation version became available in suburban areas of London for 20p (although many places sell it for 50p). The newspaper won the "Media Brand of the Year" and the "Grand Prix Gold" awards at the Media Week awards in October 2010. The judges said: "[
The Standard has] quite simply ... stunned the market. Not just for the act of going free, but because editorial quality has been maintained, circulation has almost trebled and advertisers have responded favourably. Here is a media brand restored to health." The
Standard also won the daily newspaper of the year award at the
London Press Club Awards in May 2011. In November 2009, it was announced that the
London Evening Standard would drop its morning "News Extra" edition from 4 January 2010. From then on, the first edition was the "West End Final", available from 2 pm. One edition of 600,000 copies would be printed starting at 12:30 pm, ending 5.30 am starts for journalists and the previous deadline of 7 am for the first edition. Twenty people were expected to lose their jobs as a result. In January 2010, circulation was increased to 900,000.
The Evening Standard also launched a mobile app with US app developer
Handmark in May 2010. The range of apps was updated in 2015.
2018 redesign In March 2018, editor
George Osborne initiated a redesign of the paper, which included dropping the "London" from its title in a signal of the paper's ambition to have greater national and international influence. The paper also introduced more colourful "signposting" for different sections such as news, comment, and business, as it was noted by Osborne that it had not been "easy" to find them inside the paper previously. In May 2018, James Cusick of
openDemocracy alleged the newspaper had been providing favourable news coverage to companies, including
Uber and
Google, in exchange for financial sponsorship. In June 2019, the
Evening Standard announced job cuts. By the end of 2019, the company reported a pre-tax loss of £13.6 million. In August 2020, the paper announced a further 115 job cuts in order to save the company.
2024 to present Redundancies Before the
COVID-19 pandemic that started in 2020, the
Evening Standard's daily circulation was about 800,000. By mid-2024, it had dropped below 300,000. The newspaper lost nearly £20 million in 2023. On 29 May 2024, the newspaper announced that it would go from a daily to weekly print publication as it was unprofitable, and become a
digital first publication. The change was made by Lebedev under pressure by Sultan Muhammad Abuljadayel, who has owned a 30% stake in the
Evening Standards parent company since 2018. On 14 June 2024, the newspaper announced it would eliminate 150 jobs. The redundancies included 70 editorial workers (out of 120), 40 office workers and 45 workers from the paper's printing and distribution operations at
Broxbourne. On 29 July 2024, the last Friday and Monday editions had been printed, and on Thursday 19 September 2024 the last daily format edition was printed.
Move to weekly printing The larger, weekly edition was first published on Thursdays from 26 September 2024 under the new name of
The London Standard. The relaunch has been described as difficult According to
The Telegraph in February, the transfer to
The Independent has been delayed following several board resignations. ==Editorial style==