Early years Her vivacious and animated personality proved popular and her career as a stage performer gained momentum as she became known for her risqué songs, flirtatious nature and willingness to show her legs on stage. In 1894, she married the much-older
Uruguayan playboy Maximo Carrera, with whom she had a daughter, Lianne (1895–1988), who was also an actress and producer, sometimes billed as Anna Held Jr. Touring through Europe, Held was appearing in London in 1896, when she met
Florenz Ziegfeld, who asked her to return to New York City with him. He set about creating a wave of public interest in her, feeding stories to the American press, such as her having had ribs surgically removed. By the time Held and Ziegfeld arrived in New York, she was already the subject of intense public speculation.
Broadway success David Monod of
Wilfrid Laurier University has suggested that Held succeeded more on image than talent, the illusion she presented to post-
Victorian era audiences who were beginning to explore new social freedoms. From 1896, Held enjoyed several successes on Broadway, including
The Little Duchess (1901) and
A Parisian Model (1906–1907). These, apart from bolstering Ziegfeld's fortune, made her a millionaire in her own right. Ziegfeld's talent for creating
publicity stunts ensured that Held's name remained well known. The claim was repeated in an autobiography by Held entitled
Anna Held and Flo Ziegfeld, however, Richard and Paulette Ziegfeld, (authors of
The Ziegfeld Touch) concluded that Held never wrote her memoirs, and Lianne was the real author of the autobiography.
Eve Golden, Held's biographer, wrote that Lianne's abortion claim was likely a lie designed to demonize Ziegfeld, whom Lianne loathed.
Film New York entertainment entrepreneur
Oliver Morosco cast Held in the lead for
Madame la Presidente in 1916. According to an interview she gave to Hector Ames for
Motion Picture Classic, she was paid $25,000 for her performance. ==Later years and death==