reads an email from the Anonymous General Manager.
Mr. McMahon first unveiled the Anonymous Raw General Manager on the June 21, 2010 episode of
Raw, after firing the previous general manager,
Bret Hart. While Michael Cole often acted as the spokesperson, the Anonymous Raw General Manager once used a computerized voice when it was interviewed by
Edge on
The Cutting Edge. The interview ended with Edge destroying the General Manager's laptop. Occasionally the Anonymous General Manager left hints at its true identity, such as dropping catchphrases from popular superstars, however these were
red herrings. The Anonymous General Manager controlled Raw until July 2011, when it was phased out in favor of COO
Triple H and Vice President of Talent Relations
John Laurinaitis without its identity ever being revealed. As buildup towards
Raw 1000, previous Raw general managers returned for one night only to control the show. The Anonymous Raw General Manager returned on July 9, 2012. There, it was revealed that
Hornswoggle had been the Anonymous General Manager throughout its first run. According to former WWE writer Kevin Eck, WWE had no plans regarding an identity for the Anonymous Raw General Manager before it was initially fizzled out. Hornswoggle was suggested by a writer during a creative team meeting as a joke which played off the poor reception to an earlier storyline where Hornswoggle had been revealed to be Mr. McMahon's illegitimate child. Hornswoggle has stated that the original plan for his general manager character was "[a]
mob-boss style character with this
Napoleon complex, throwing his power around", but these plans never came to fruition. == 2014 return ==