Apple Day was initiated by
Common Ground on 21 October 1990 at an event in
Covent Garden, London, and has been celebrated in each subsequent year. By 2000 the day was celebrated in more than 600 events around the United Kingdom. Common Ground describe the day as a way of celebrating and demonstrating that variety and richness matter to a locality and that it is possible to effect change in your place. Common Ground has used the apple as a symbol of the physical, cultural and genetic diversity we should not let slip away. In linking particular apples with their place of origin, they hope that orchards will be recognized and conserved for their contribution to local distinctiveness, including the rich diversity of wild life they support. Apple Day is celebrated in October because August to November are usually the main time of year for apples during the autumn season, especially in the Northern Hemisphere. ==Media==