Local produce has been another driving concern for the organisation, with the
apple acting in some ways as a symbol for local foods and their impact on community and landscape: "The apple you eat is the landscape you create" reads one of their colourful posters. In 1990 they founded
Apple Day as a focus for celebration of the hundreds of apple varieties which are ignored in favour of a handful of supermarket-friendly strains. It has since become well established as an annual event, on 21 October each year. Related to this is their campaign for
Community Orchards. In October 2007
Hodder & Stoughton published a fully revised & expanded edition of Common Ground's
Apple Source Book which contains a list of the 2,300 apple varieties grown in the British isles. In 2005 they launched the new project
Producing the Goods, exploring distinctive local produce and its marketing. Part of this project included encouraging the production and retail of locally distinctive
souvenirs. ==Mapping a spirit of place==