Archaisms are most frequently encountered in
history,
poetry,
fantasy literature,
law,
philosophy,
science,
technology,
geography and
ritual writing and speech. Archaisms are kept alive by these ritual and literary uses and by the study of older literature. Should they remain recognised, they can potentially be revived. Because they are things of continual discovery and re-invention, science and technology have historically generated forms of speech and writing which have dated and fallen into disuse relatively quickly. However, the emotional associations of certain words have kept them alive, for example the archaic 'wireless' rather than 'radio' for a generation of British citizens who lived through the
Second World War; but in recent years the term has been repurposed as a non-archaic term for
wifi and
cell-phone technology. A similar desire to evoke a former age means that archaic place names are frequently used in circumstances where doing so conveys a political or emotional subtext, or when the official new name is not recognised by all (for example: 'Madras' rather than 'Chennai'). So, a restaurant seeking to conjure up historic associations might prefer to call itself
Old Bombay or refer to
Persian cuisine in preference to using the newer place name. A notable contemporary example is the airline
Cathay Pacific, which uses the archaic
Cathay for
China. Archaisms are frequently misunderstood, leading to changes in usage. One example is the
phrase "odd man out", which originally came from the phrase "to find the odd man out", where the verb "to find out" has been split by its object "the odd man", meaning the item which does not fit. The object + split verb has been reinterpreted as a noun + adjective, such that "out" describes the man rather than any verb. The
pronominal adverbs found in
the writing of lawyers (e.g.
heretofore,
hereunto,
thereof) are examples of archaisms as a form of jargon. Some
phraseologies, especially in religious contexts, retain archaic elements that are not used in ordinary speech in any other context: "With this ring I thee wed." Archaisms are also used in the
dialogue of
historical novels to evoke the flavour of the period. Some may count as
inherently funny words and are used for
humorous effect. == Examples ==