Singles Faith released the lead single from the album, "
Crybaby" on 31 August 2017, in the process announcing the release date, before putting the album up for pre-order on 22 September 2017, along with the tracklisting and album artwork. She also confirmed a collaboration with actor
Samuel L. Jackson. The song's dystopian-themed music video was directed by Thomas James, and was released on 22 September 2017 alongside the album pre-order and the release of tour dates for Faith's 2018 UK arena tour. The song peaked at number 36 on the UK Singles Chart. On 22 October, it was announced that "
Guilty" would be the second single. On 24 January, Faith announced through an
Instagram post that "
'Til I'm Done" would be released the following day as the third single from the recording; this information was later posted on different websites, in which it was stated that the single would impact radio stations on 16 February while a remix EP would be released on 2 February. Faith's cover of "
Make Your Own Kind of Music" was announced in April 2018 to be included on the album's digital track listing, thus becoming its fourth official single. The song was included on the track listing on 20 April 2018, over a month after the cover's original release date. "Warrior" was released as the fifth single on 6 July 2018. "Loyal" was released as the first single from the
Zeitgeist Edition with an accompanying lyric video on 11 October 2018.
Tour Faith announced a 2018 UK and Ireland arena tour in support of
The Architect, set to kick off on March 2 in Leeds. The tour includes stops in major cities such as Glasgow, Manchester, London, and Dublin. Tickets went on sale on September 29 at 9am. ==Critical reception==