stations across the country to promote the album (
BBC Radio office pictured.) The album was announced in the duo's fan club newsletter of July 2009, and the album quickly became "hotly anticipated". The duo uploaded samples of the album onto their website 29 September 2009. In addition to touring, the duo spent the end of September and much of October promoting the album on
radio. The duo were interviewed by John Rockley for his
BBC Radio Gloucestershire show on 30 September.
Bob Harris played "Evolution" on his
BBC Radio 2 show the following day. On 4 October, the duo began their County Town Tour. Mike Harding played a song from the album on his BBC Radio 2 show
The Mike Harding Show on 7 October. On 8 October, Knightley was interviewed about the album on
Spirit FM's show
The Ian Crouch Show. Mike Harding interviewed the duo for 15 October for usage on a later show. On 17 October, Beer was interviewed about the album for
BBC Radio Wiltshire and on 18 October by Ian Pearce for
BBC Three Counties Radio. On 21 October,
John Barnes interviewed Knightley about the album for
BBC Radio Lancashire and on 22 October, he appeared on
The Paul Franks Show to talk about the album on
BBC Radio WM. On both days,
Fiona Talkington played songs from the album on
BBC Radio 3's
Late Junction show. This airing of the song saw the album climb numerous
Amazon.co.uk charts. The duo reported on 23 October that it currently charted at number 49 on the "Music Bestsellers (All)" chart", number 3 on the "Music Bestsellers (World & Folk genre)" chart, a rise of 150%, number 12 on the "Hot Future Releases (All)" chart, number 1 on the "Hot Future Releases (World & Folk)" chart and number 9 on the "Movers & Shakers In Music" chart, a rise of 157%. Besides radio promotion, the album was promoted in other ways. On 7 October,
Play.com ran a competition giving 25 fans the chance to win a pair of tickets to see Show Of Hands premiere the album at an exclusive concert in the
Gibson Guitar Rooms in
Central London on 28 October. The competition closed on 18 October. The title song of the album, "Arrogance Ignorance and Greed", was released as its own single two times in 2010, firstly without any other tracks and secondly as a
double A-side with "The Keys to Canterbury". It was also featured in
The Guardian "F&M Playlist" on 6 November, and a
music video was produced for the song which was uploaded to the duo's
YouTube channel on 13 November. Knightley also published his fourth
songbook,
Songbook 4, in 2010, featuring the eleven songs he composed for the album.
Jon Richardson played "Senor" on
BBC Radio 6 Music on 22 November, whilst "The Keys to Canterbury" featured as the tenth song in the December 2009 playlist for "Ian Anderson's
fRoots Radio Show". ==Reception==