On the cream-coloured front cover of the magazine, which measured 18.5 x 14 cm, appeared the large initials AC in a narrow
sans-serif font, overprinted at the centre with the information "Introduction of the group and of the magazine Art Concret" in bold
capital letters. Across the back cover this was supplemented with the information "Introductory number issued in April nineteen thirty". The group manifesto, followed by the surnames only of the five involved, appeared on page 1. The key points made there were that "A work of art must be entirely conceived and shaped by the mind before its execution. It should receive nothing from nature's formal properties nor from sensuality nor sentimentality. We want to exclude lyricism, dramaticism, symbolism, etc…The painting should be constructed entirely from purely plastic elements, that is to say planes and colours." Van Doesburg's (unsigned) "commentaries" followed on pages 2–4 and were dated Paris, January 1930. In them he argued that, after the eras of natural and artistic form, comes the new era of mental form (
forme esprit), "the concretisation of the creative mind. Concrete, not abstract painting, because nothing is more concrete than a line, a colour, a surface. As painters, we think and measure," avoiding interpretation and subjectivity. Jean Hélion's "The Problems of Concrete Art: Art and Mathematics", dated simply 1930, followed on pages 5–10. The article was punctuated by a reproduction of a Tutundjian relief (dated 1929) between pages 6–7 and a fold-out smaller sheet with designs by Carlsund, "Doesbourg", Hélion and Tutundjian (all dated 1930), between pages 8–9. Hélion opened with the proposition: "If art is universal, it escapes both personality and era. It belongs to the domain of constant certainties and is under the control of logic. The search for constants through logic is the shared aim of mathematics. Mathematics concretise constant certainties via formulae; painting does it via colours. So mathematics and painting are in essential relationship." He later elaborates that the geometrical elements of a painting appear in numerical relationship but are modified by colour; works of art always differ from one another because of the laws of
relativity. Van Doesburg's "Towards White Painting" followed on pages 11–12, dated December 1929. "Left behind us is the brown of rottenness and
classicism," he proclaims. "THERE'S NOTHING TO READ IN PAINT, ONLY SEEING", for art has grown up and "in place of dream the future will substitute art based on science and the technical". A statement in French, English and German appeared separately at the foot of the page: "Art is the spiritual transformation of (the) material". Page 13 had a sideways print by Schwab, titled "Composition" and dated 1929. The following page was taken up with a satirical attack on art journalism: first "A few words that have nothing to do with art": "sensibility, sensuality, emotion," but also including watchwords of the Cercle et Carré group ("abstraction") and of the
Cubists ("instantaneity"); then on the second half of the page a section titled "Critical standards for hire", a verbal collage created from a vacuous "selection of recent items in the press". "We are not alone", the
Art Concret signatories assured readers on page 15, quoting from various public figures and artists, among whom appear the English
dandies,
Beau Brummel and
Oscar Wilde. The board appealed on the final page for other painters to join them (so long as they approve the editorial stance and apply it), giving 50, rue
Pierre Larousse as the editorial address and crediting Hélion as the director. Hélion later dismissed the magazine as "a flash in the pan" and "a harangue in a public garden, a vast and almost empty one". Nevertheless, the group's manifesto had helped popularise the term Concrete Art and, through the championship of others (Torres-García among them), resulted eventually in the establishment of
geometric abstraction under this name as an international phenomenon. By then the magazine had become a historical document and a reprint was issued in 1976. ==Bibliography==