Commercialization Atkins Nutritionals was founded in 1989 by Atkins to promote the sale of Atkins-branded products. Following his death, waning popularity of the diet and a reduction in demand for Atkins products, Atkins Nutritionals, Inc. filed for Chapter 11 bankruptcy protection on July 31, 2005, citing losses of $340 million. It was subsequently purchased by North Castle Partners in 2007 and switched its emphasis to low-carb snacks. In 2010, the company was acquired by
Roark Capital Group. In 2017, Roark Capital Group announced that it would merge Atkins Nutritionals with Conyers Park Acquisition Corp to form a public company called Simply Good Foods.
History Atkins's ideas were first published in his 1972 book ''Dr. Atkins' Diet Revolution: The High Calorie Way to Stay Thin Forever''. This large following was blamed for large declines in the sales of carbohydrate-heavy foods like
pasta and
rice: sales were down 8.2 and 4.6 percent, respectively, in 2003. The diet's success was even blamed for a decline in
Krispy Kreme sales. Trying to capitalize on the "low-carb craze", many companies released special product lines that were low in carbohydrates. Around that time, the percentage of American adults on the diet declined to two percent and sales of Atkins brand products fell steeply in the second half of 2004. A 2021
review article observed that, 50 years after it was first mooted, the Atkins diet was "coming back on the quackery scene again".
Cost An analysis conducted by
Forbes magazine found that the sample menu from the Atkins diet was one of the top five most expensive to eat, of the ten plans Forbes analyzed. This was due to the inclusion of recipes with some high-cost ingredients such as lobster tails which were put in the book to demonstrate the variety of foods which could be consumed on the diet. The analysis showed the median average cost of the ten diets was approximately 50% higher, and Atkins 80% higher, than the American national average. The Atkins diet was less expensive than the
Jenny Craig diet and more expensive than
Weight Watchers. ==Failed lawsuit==