The Atlantic was one of the first post-
war cars engineered from scratch by Austin, and was said to be styled from a thumbnail sketch by
Leonard Lord, chairman of Austin and later the
British Motor Corporation (BMC) — though the styling was more likely the work of resident Argentine Austin stylist
Dick Burzi. The car was almost certainly influenced by a 1946
Pininfarina-bodied
Alfa Romeo cabriolet, which just happened to end up at the Longbridge factory in mid-1947, a few months before the light blue 16 hp sports prototype made its first appearance in the experimental department and on nearby roads around the factory. A coachbuilt 1950 Austin A90 Atlantic Estate was produced by
E.D. Abbott Ltd for the manager of the Frensham Estate in Farnham, UK. This estate was modified from a 1950 Austin A90 Atlantic DHC and designed by Abbott of Farnham designer Peter Woodgate. The wooden coachwork was so complex that the foreman of the workshop did all the woodwork by himself. The car had a lifting rear door and sported unusual curved perspex roof panels. Regularly seen in the 1950s used by a convent in Leith, Scotland. This car has not been seen or heard of in over 40 years. With the
government edict of "export or die", and steel allocated only to those who generated much needed revenue, the Atlantic was designed specifically to appeal to North American tastes. The car featured up-to-the-minute detailing, with a wrap-around windscreen, composed of a flat glass centre section with tiny curved end panels. The front wings (fenders) sported twin "flying
A" hood ornaments and swept down to a rounded tail, with spats enclosing the rear wheels. A centrally mounted third, main beam, headlight was built into the letter-box style air intake grille, and the then unheard of luxury of hydraulically powered windows and hood (convertible top), "flashing indicators" (blinkers) rather than
trafficators, (for the United States market at least) and the option of
EKCO or HMV Autocrat radios. The range-topping Austin was offered in a variety of "jewelescent" colours with names like "seafoam green" and "desert gold", but few of these new metallics were sold in the UK market. (According to John Cleaver, an apprentice at
Ricardo Burzi's design department, Burzi wanted him to make plaster casts from an oval clay plaque of an Austin A90 he made during the prototype stage. Burzi wanted half a dozen castings made so he could paint them in different colours.) The convertible, a three-window, drophead coupe, had a simple fabric top, without rear quarter lights (opera windows), which butted up to the rear of a rather thick windscreen header rail. The fixed head, five window, sports saloon (hardtop), could be had with its roof painted or covered in fabric. This gave it the popular "drophead", or "cabriolet", look; all the style with no leaks. As its final trick, the centre section of the three-piece, wrap-around, rear window could be lowered into the boot (trunk), for added ventilation by a remote winder above the front windscreen. Few people in the car's native Britain would have ever seen anything like the futuristically styled Atlantic before, and certainly not from a conservative mainstream manufacturer like Austin. The radical Atlantic suffered, however, from the dramatically new
Jaguar XK120, also launched at the 1948 Motor Show. File:Austin A90 Atlantic.jpg|A 1950 Austin A90 Atlantic convertible - a four-seat
convertible File:Austin A90 Atlantic (1949) Classic-Gala 2022 1X7A0409.jpg|Austin A90 Atlantic convertible (with top down) File:1951 Austin A90 Atlantic Cabriolet IMG 3682 - Flickr - nemor2.jpg|Interior (convertible) File:Austin A90 Atlantic rear.JPG|A 1951 Austin A90 Atlantic Sports Saloon - a two-door sports
coupé ==Exports==