In 1890,
Eduard Bierenz was appointed as Austrian retailer. The company sold so well that it also began manufacturing the automobiles after uniting with Eduard Fischer's
engineering factory. The works were located at
Wiener-Neustadt. By this subsidiary
DMG became the first automotive multinational in history. Thus, on 11 August 1899, the
Austrian Daimler Engine Society was founded. Whilst the assembling parts stemmed from Stuttgart, in 1900 they built their first automobile which featured 2 cylinders, , and 4 seats. Soon they started producing engines for luxurious cars, trucks, buses, maritime ships, and trains.
Paul Daimler era In 1902,
Paul Daimler,
Gottlieb Daimler's son, took charge of the Technical Department. He developed a
compact car (8 hp, 45 km/h). In 1905 he built the company's first
armoured car, which had . Also, the company produced engines for both trucks and buses. However, Daimler returned to Stuttgart in 1905 to take over the research and development department, which had been vacated by Maybach.
Ferdinand Porsche era Senior
Ferdinand Porsche took Daimler's place as technical designer. Although Austro-Daimler cars were competing at races already, Porsche pioneered aerodynamic usage with two famous racecars (
Mixte and
Maya). Also, he designed the
Mercédès-Electrique-Mixte which was manufactured from 1902 until 1907. Porsche also impelled a company reformation, at a time when the company had 800 workers. The company was renamed 'Austro-Daimler' on 27 July 1906. That year Emil Jellinek — who was Austrian too — bought several Austro-Daimler licenses to found ancillary companies abroad. In 1908, the Austro-Daimler began producing
Zeppelin engines. Indeed, for Porsche this was a personal interest since he liked to take
Archduke Franz Ferdinand flying over Vienna. Pushing the company's development further, Porsche granted Austro-Daimler's definitive independence from DMG's ownership in 1909. In 1910, the company was renamed
Oesterreichische Daimler Motoren AG (Austrian Daimler Engines AG) whose logo was the
Austrian Royal double-headed eagle. In 1912 DMG sold its remaining shares. In 1911 Austro-Daimler began producing the
Prinz Heinrich (in English:
Prince Henry) model; this car, which featured an
overhead cam 5,714-cc four-cylinder engine, quickly became famous. It could develop 95
bhp at 2,100
rpm; there was also a less potent version with
side valves and a 6,900-cc engine capable of developing at only 1,200 rpm. Both designs were by Porsche.
WW I During the First World War, the 4,500 workers of Austro-Daimler contributed in large quantities to wartime production. They played a key role in the
1918 Austro-Hungarian January Strike in which workers inspired by the
Bolshevik seizure of power took strike action to oppose the war. A key factor in the strike was the halving of the flour ration. Porsche met the workers and agreed to drive to Vienna to speak to the Minister of Food. However, his plea to the workers to return to work was ignored and they marched on the Town Hall. Here they were joined by other workers from the
locomotive factory, the radiator works, the
aircraft factory and local ammunition plants of G. Rath and the Lichtenwörther. The assembly soon numbered over 10,000 and the
Stadtholder phoned the
Volksernährungsamt - the state organisation managing food supply. However, the minister, General
Anton Höfer only promised to meet a delegation of the workers. The strike spread across the empire and involved over 700,000 workers.
1920–1930s After the war, the company returned to the production of automobiles. Austro-Daimler still claimed Royal patronage via its connection with Prince
Heinrich. Soon, the company began collapsing. In the first place, Austro-Daimler fused with several companies —
Skoda,
Fiat, and
Puch (1928). Then, it was submerged under
Camillo Castiglioni's squandering management. At this time, Porsche created the 1.3-liter
"Sascha" racing cars (named after their backer,
Count Sascha Kolowrat-Krakowski) in the early 1920s. The smallest model the company offered was a 2,212-cc four-cylinder. However, as the economic situation worsened, Porsche abandoned the company in 1923, ridding himself of Austro-Daimler's financial difficulties. Instead, he moved to Stuttgart's DMG. The outstanding production car offered by Austro-Daimler during the 1930s was the ADM, which featured overhead cam
six-cylinder engines of 2,540 cc, 2,650 cc, and 2,994 cc. The last-named (the ADM III) developed at 4,000 rpm and was one of the greatest automobiles of the decade. Also offered was a less luxurious sporting version, the
ADR. 1931 saw Austro-Daimler introduce a 4,624-cc eight-cylinder car, a superb, highly expensive luxury vehicle. The last great car built at the Austrian works was the six-cylinder "Bergmeister", which featured an overhead cam 3,614-cc engine that could develop at 3,600 rpm; this car had a top speed of . In 1934 the company merged with Steyr Automobile, creating the
Steyr-Daimler-Puch conglomerate. However, in this same year, Austro-Daimler was dissolved.
Postwar era In the 1970s and into the 1980s bicycles were made by Steyr-Daimler-Puch with some models bearing the
Puch trademark, and more upscale models bearing the Austro-Daimler trademark. When the bicycle manufacturing aspects of the consortium were sold in 1987 to Piaggio & C. S.p.A. of Italy, the Puch trademark was conveyed. The rights to the name Austro-Daimler, however, were not sold. Since then, no bicycles have been made bearing this trademark.
21st Century In 2019, a new Austro Daimler was shown at the
Concorso d’Eleganza Villa d’Este. Named the Bergmeister ADR 630 Shooting Grand, the car featured a 3 litre turbocharged
six-cylinder engine from the
Mercedes-AMG GT 4-Door Coupe, paired with three electric motors, producing a total of 1,182 horsepower. The car was inspired by the 1931 Austro-Daimler Bergmeister. Project manager Roland Stagl planned to produce a series of vehicles following the Bergmeister's UK debut at Salon Privé, however, production is yet to commence. ==Prominent members of staff==