Foundation From 1889, Johann Puch (1862–1914) worked as an agent for
Humber vehicles and manufacturer of
Styria safety bicycles in a small workshop in Graz and in 1890 he founded his first company,
Johann Puch & Comp., employing 34 workers. Cyclists like
Josef Fischer, winning the first edition of
Paris–Roubaix in
1896, popularized
Styria bicycles which were even exported to England and France. By 1895, Puch already employed more than 300 workers producing about 6000 bikes a year. In 1897, Puch left the company after a dispute with his business partners. Two years later he founded the
First Styrian Bicycle Factory AG (
Erste Steiermärkische Fahrradfabrik AG) in Graz. Puch's company became successful through innovation and quality handicraft, rapidly expanding over time. It soon began producing motorcycles and mopeds. The main production plant, later called
Einser-Werk, was constructed in the south of Graz, in the district of
Puntigam. Production of engines was started in 1901 and cars followed in 1904. In 1906 the production of the two-cylinder Puch
Voiturette began and in 1909 a Puch car broke the world high-speed record with 130.4 km/h. In 1910, Puch is known to have produced sedans for members of the
Habsburg imperial family. In 1912, Johann Puch went into retirement and became the company's honorary president. In that year the company employed about 1,100 workers and produced 16,000 bicycles and over 300 motorcycles and cars annually. Puch automobiles were successful at the pre-war
Österreichische Alpenfahrt rally and from 1913, the four-cylinder 38 PS (horsepower) Type VIII
Alpenwagen was manufactured in Graz. During
World War I, Puch became an important vehicle supplier to the
Austro-Hungarian Army. The Puch green and white chequered badge is in the colours of the Steyr town flag and is very similar in concept to the
BMW badge, which is in the colours of the Bavarian flag.
Between wars With the collapse of the
Austro-Hungarian empire following the War, the market for automobiles shrank and production was discontinued. However, again in 1919, the new Type XII
Alpenwagen was developed. In 1923, the Italian engineer and
FIAT agent Giovanni Marcellino is said to have been sent by the banks to wind up the Puch factory in Graz. Instead of which, within a few weeks he had settled down to live in the town, designing and then producing a new version of the
split-single. Taking his inspiration from industrial counter-piston engines, the new engine benefited from the improved breathing of the Italian original, to which he added asymmetric port timing. In 1931 Puch won the German Grand Prix with a supercharged split-single, though in subsequent years the split-singles of
DKW did better. In 1928, the company merged with
Austro-Daimler into the new Austro-Daimler-Puchwerke. This company in its turn merged in 1934 with Steyr-Werke AG to form the
Steyr-Daimler-Puch conglomerate. File:Paul Boberg Puch XII Alpenwagen.jpg|Puch XII
Alpenwagen in Sweden, 1924/25 Image:Puch 250 R, Baujahr 1935, 2.JPG|Puch 250 R, built 1935 Image:Puch500VL.jpg|Motorcycle Puch 500 VL with sidecar Felber, built 1937
WWII Like all enterprises of its kind, the Puch production plants had to change to arms production during
World War II. The existing capacity was insufficient, therefore a second plant was constructed and opened in 1941 in
Thondorf, Graz. In the three original assembly halls, luxury vehicles for the American market were produced.
Steyr-Daimler-Puch is one of the companies known to have benefited from
slave labor housed in the
Mauthausen-Gusen concentration camp system during World War II. Slaves from the camp were used in a highly profitable system used by 45 engineering and war-effort companies, and amongst them Puch had an underground factory built at
Gusen in 1943.
Post-War years , 1970-1999 During the period immediately after the war, late 1945 to 1947, the factory was requisitioned and run by the British Army (
R.E.M.E.) who used the facilities and what remained of the workforce for the repairing and servicing of British and American military vehicles. In 1949, an assembly cooperation agreement was signed with
Fiat in
Turin. The 1950s to the mid-1970s saw a sharp increase in production of motorcycles, bicycles and mopeds. Even though Puch was a part of Steyr-Daimler-Puch, it still manufactured products under its own name, as well as for
Steyr-Puch and other companies. Puch gave up racing in the 1950s and split-single production ended around 1970. • 1953: Puch launched two new motorcycles, the
125 and
175 SV. • 1954: The very successful
MS 50 moped was launched. • 1957: The
Puch 500 small car came on the market. • 1958: Production of the Steyr-Puch
Haflingers started. 16,657 vehicles are produced in total and exported into 110 countries. • 1966:
Sobiesław Zasada wins the
European Rally Championship with a
650 TR II. • 1969: The most successful Puch product is launched,
Puch Maxi moped, 1.8 million of which are built. • 1970: The cross-country Steyr-Puch vehicle
Pinzgauer was launched - production continued until 1999 with over 24,000 built. • 1973: Production of the
Fiat 126 with a Puch engine commenced. • 1975:
Harry Everts wins the
1975 250 cc
motocross world championship for Puch. • 1978: Record-setting year, seeing the production of over 270,000 mopeds and motorcycles as well as 350,000 bicycles. • 1979: A joint-venture with
Mercedes-Benz saw Puch building the
Mercedes-Benz G-Class in Graz. • 1981: Puch has
Speed Unlimited of
Wayne, NJ manufacture a
BMX line called the Puch Trak Pro. • 1983: A joint-venture with
Volkswagen saw the
Volkswagen Type 2 (T3)'s engine being built in Graz. • 1983: A joint-venture with Fiat, where Puch designed and built the four-wheel drive mechanics for the
Fiat Panda 4x4 Mk1. ==Vehicles==