Since Rovaniemi is the
capital of the
region of Lapland, many government institutions have their offices there. About 10,000 of the inhabitants are students. Rovaniemi is home to not only the
University of Lapland but also the
Lapland University of Applied Sciences (formerly known as the Rovaniemi Polytechnic), which comprises institutes of information and traditional technology, business, health and social care, culinary studies,
forestry, rural studies, and sports. Local newspapers include the
Lapin Kansa,
Uusi Rovaniemi and
Lappilainen.
Tourism Because of the unspoiled nature of the area and numerous recreational opportunities,
tourism is an important
industry in Rovaniemi. The city has a number of hotels and restaurants located both in the centre and on the outskirts of the town, hosting over 481,000 visitors in 2013. Tourism can be seen and heard in the city's streetscape, at the
Arctic Circle and at
Rovaniemi Airport, one of Finland's busiest airports in terms of passenger numbers. However, as a mild phenomenon, popularity of the city has also brought
overtourism, from which the locals suffer. Bridge Rovaniemi is also considered by Finns to be the official home town of
Santa Claus. The city registered the slogan as trademark in 2009. In 2025, an invalidation request was filed at the European Union Intellectual Property Office (EUIPO), arguing the trademark is descriptive and potentially deceptive. It is home to the
Santa Claus Village at the Arctic Circle and
SantaPark Arctic World, which is located north of the centre. Directly across the river from the town is the Ounasvaara ski centre. There have been recreational activities in the Ounasvaara area since 1927, when the first
winter sports were also organized. The top of the Ounasvaara hill bears the site of some of the earliest known human settlements in the area. A phenomenon also attracting numerous tourists is the
Aurora Borealis or
Northern Lights. In Finnish Lapland, the number of auroral displays can be as high as 200 a year, whereas in southern Finland, the number is usually fewer than 20. ==Attractions==