In the 1960s, as popular music began to gain cultural importance and question its status as commercial entertainment, musicians began to look to the
post-war avant-garde for inspiration. Other early avant-pop productions included
the Beatles's 1966 song "
Tomorrow Never Knows", which incorporated techniques from
musique concrète, avant-garde composition,
Indian music, and
electro-acoustic sound manipulation into a 3-minute pop format, and
the Velvet Underground's integration of
La Monte Young's
minimalist and
drone music ideas,
beat poetry, and 1960s pop art. In late 1960s Germany, an experimental avant-pop scene dubbed "
krautrock" saw influential artists such as
Kraftwerk,
Can, and
Tangerine Dream draw inspiration from minimalism, German
academic music, and
Anglo-American
pop-rock. In the 1970s,
progressive rock and
post-punk music would see new avant-pop fusions, including the work of
Pink Floyd,
Genesis,
Henry Cow,
This Heat, and
the Pop Group. More contemporary avant-pop artists have included
David Sylvian,
Scott Walker, and
Björk, whose vocal experimentation and innovative modes of expression have seen them move beyond norms of commercial pop music. singer
Kate Bush,
art pop musician
Spookey Ruben, and
Black Dice's
Eric Copeland. As of 2017, contemporary artists working in avant-pop areas include
Julia Holter,
Holly Herndon and
Oneohtrix Point Never. ==List of artists==