, 1974 Music journalist
Paul Lester locates "the golden age of adroit, intelligent art-pop" to when the bands
10cc,
Roxy Music and
Sparks "were mixing and matching from different genres and eras, well before the term 'postmodern' existed in the pop realm." The effect of the Velvet Underground gave rock musicians like
Iggy Pop of
the Stooges a self-consciousness about their work. Iggy was inspired to transform his personality into an art object, which would in turn influence singer
David Bowie, and led to the Stooges' role as the group linking 1960s
hard rock to 1970s
punk. In the 1970s, a similarly self-conscious art/pop community (which Frith calls "the most significant" of the period) began to coalesce in the
Mercer Arts Center in New York. The school encouraged the continuation of the kinds of collaboration between high and low art once exemplified by the Factory, as drummer
Jerry Harrison (later of
Talking Heads) explained: "it started with the Velvet Underground and all of the things that were identified with Andy Warhol." The
glam rock scene of the early 1970s would again draw widely on art school sensibilities. Inspired partly by the Beatles' use of alter egos on ''Sgt. Pepper's'', glam emphasized outlandish costumes, theatrical performances, and allusions to
throwaway pop culture phenomena, becoming one of the most deliberately visual phenomena to emerge in rock music. Some of its artists, like Bowie, Roxy Music, and ex-Velvet Underground member
Lou Reed, would continue the practices associated with the modernist avant-garde branch of art rock. Bowie, a former art-school student and painter, made visual presentation a central aspect of his work, deriving his concept of art pop from the work and attitudes of Warhol and the Velvet Underground. Roxy Music is described by Frith as the "archetypical art pop band." Frontman Bryan Ferry incorporated the influence of his mentor, pop art pioneer
Richard Hamilton while synthesizer player
Brian Eno drew on his study of
cybernetics and art under theorist
Roy Ascott. Frith posits that Ferry and Bowie remain "the most significant influences in British pop", writing they were both concerned with "pop
as commercial art", and together made glam rock into an art form to be taken seriously, unlike other "camp" acts such as
Gary Glitter. This redefined progressive rock and revitalized the idea of the Romantic artist in terms of media fame. According to Armond White, Roxy Music's engagement with pop art practices effectively "showed that pop's surface frivolity and deep pleasure were legitimate and commanding pursuits." For the rest of the decade, he developed Warhol's arguments in a different direction from his contemporaries, and collaborated with a wide range of popular musicians of the era. ==1970s–80s: Post-punk developments==