Higgins is the CEO and co-founder of RSE Ventures, a company that has invested in various companies and technologies, including: FanVision, the handheld device that is the official in-venue content provider of NASCAR,
Thuzio, the project of former NFL running back
Tiki Barber and
Mark Gerson of
Gerson Lehrman Group, and the
Drone Racing League, the world's first professional drone racing circuit. RSE Ventures also incubated and invested in restaurant reservation app
Resy, which
American Express acquired in 2019. In 2016, Higgins negotiated a deal to have RSE Ventures become a minority stakeholder in
Momofuku. In 2017, he also negotiated RSE Ventures' funding of Milk Bar (launched in 2008 as part of Momofuku) and D.C.-based fast-casual pizza chain
&pizza's national expansion. In 2018, RSE acquired cybersecurity company SkOUT Secure Intelligence and acquired a significant minority stake in
Australian-style coffee and café business
Bluestone Lane. In 2020, Higgins led the investment to take full ownership over New York City staple Magnolia Bakery. RSE's portfolio highlights include: Visium, Breakaway, VaynerMedia, Brooklyn Dumpling Shop, Indify, MSCHF, Fuku, Magic Spoon, and public relations firm Derris which was later acquired by BerlinRosen in 2022. Higgins co-founded Relevent Sports, a global sports and media rights organization best known for representing commercial rights to European football leagues, including UEFA's men's club competitions globally, English Football League (EFL) in the Americas, La Liga across North America, and Bundesliga in North, Central, and South America. Relevent Sports created the International Champions Cup, the largest privately owned soccer tournament featuring Europe's top clubs, including the most attended match in U.S. history at Michigan Stadium with an attendance of over 109,000 fans. RSE Ventures also partnered with
Gary Vaynerchuk in 2014 to form VaynerRSE, a $25 million seed fund and incubator. Higgins was the vice chairman of the Miami Dolphins from 2012-2021, serving as an advisor to owner
Stephen M. Ross. Higgins helped hire
Mike Tannenbaum, the Dolphins' executive vice president of football operations. Prior to the Dolphins, Higgins worked for the New York Jets from 2004 to 2012, serving as the executive vice president of business operations and close advisor to Jets owner
Woody Johnson. Higgins was instrumental in helping the team build
MetLife Stadium with the
New York Giants, building a new training facility in Florham Park, and using Twitter, Facebook and a revamped website for fans to have better access to the team. Before his career with the Jets, Higgins was COO of the
Lower Manhattan Development Corporation, the firm tasked with rebuilding the site of the
World Trade Center. He also served as press secretary under Mayor
Rudolph W. Giuliani, managing the global media response to the
September 11 attacks in 2001 for New York City. Beginning in 2018, Higgins has appeared as a guest investor on the series
Shark Tank. He was part of a five-Shark investment in the Cup Board Pro, the product of late FDNY firefighter Keith Young, whose children pitched the product after he died from 9/11-related cancer. The Sharks pledged to invest any profits into a charity that will benefit firefighters suffering from 9/11-related illnesses. In January 2023, Higgins co-founded VaynerWatt, a content production company, along with famed social media star investor Gary Vaynerchuk and television veteran Eric Wattenberg. VaynerWatt produces original long- and short-form content for streaming platforms and linear networks. VaynerWatt's production credits include The Z-Suite on Tubi, starring Lauren Graham, and The Home Team, an inside look at the New York Jets, on Amazon Prime. In 2024, Higgins became the first Shark to appear on both the U.S. and Dubai versions of Shark Tank. ==Recognition==