Berkshire Hathaway was the first company to introduce 517,500 new Class B shares into the market in 1996. The company defined the differences between Class A and B shares explicitly—stating that the Class B common stock has the economic interests equivalent to 1/30th of a Class A common stock, but has only 1/200th of the voting rights of a
Class A common stock. This meant that each share of Class A stock could initially be converted to 30 shares of Class B stock at the option of the holder.
Warren Buffett, the
CEO of Berkshire Hathaway, said at the 1996 annual meeting that the intended purpose of Class B shares was to match the demand for those shares and prevent false
inducements. Additionally, unequal voting shares are created so that owners of the company do not have to give up control, but can still tap into the public
equity market for financing. The price of the new Class B shares attracted many small investors, whilst making Berkshire accessible to the people with modest amounts of capital. Buffett's intention was to market Class B shares as a type of long-term
investment to prevent prices from fluctuating from supply concerns. Since issuing the class B shares, Berkshire has refused to a Class A
stock split, claiming that the high price of Class A shares creates an intentional
barrier to entry, and that the company wishes to attract investment-oriented shareholders with long-term
horizons. Ever since, many companies, such as
Meta,
Groupon, and
Alibaba, have incorporated the dual-class stock structure to ensure owners have control over their company, while reaching out to more potential investors at more attractive share prices.
Meta Mark Zuckerberg, the CEO of Meta, owns 360 million Class B shares which gives him complete voting power over other shareholders. Additionally, through agreements with other Class B shareholders, he also controls the votes of 32 million other Class B shares. This gives him control of about 392 million Class B shares, amounting to a total of around 90% of Class B shares available. This amounts to 58% of Meta's vote in total. The ownership of majority of the shares has allowed Zuckerberg to act independently in his decisions. One example is his decision to purchase
Instagram for US$1 billion, which was made without consulting other Class B shareholders. The company's board has also rejected proposals which aim to weaken Zuckerberg's grip on the company.
Alibaba The
Executive Chairman of Alibaba Group,
Jack Ma, has added that his company’s voting structure aims to preserve the firm’s culture whilst avoiding short-term behaviour at the expense of long-term development. The company is controlled by 28 insiders and Ma himself. With this structure, Ma's leadership blocks the possibility of any contested election, such that shareholders will not be able to have a say no matter how the equity ownership evolves in the future.
Google Google had similar intentions in releasing their Class B shares to make it harder for the public to influence the company’s strategic decisions through their voting rights. Their company’s Class A stock has one vote per share. On the other hand, Google's Class B stock, which is owned and split amongst CEO
Eric Schmidt and founders
Larry Page and
Sergey Brin, was created to have 10 votes per share. Although the three of them only own 31.3% of the total
outstanding shares and 86 million Class B shares, because of the voting ratio, the trio controls 66.2% of Google's voting power. Google’s CEO said that the purpose of creating Class B shares was to make it easier for management to follow a “long-term, innovation-based growth strategy”. ==Differences Between Class A and Class B Shares==