NTR's political career with his Telugu Desam Party in Andhra Pradesh brought tremendous changes in the polity and political landscape of India since Independence.
Nadendla Bhaskara Rao, a politician belonging to Congress (I) contemplated forming a new political party after he was dropped as a minister. He came in contact with NTR, who also expressed his interest to do public service after his 60th birthday. NTR announced the launch of
Telugu Desam Party (TDP) on 29 March 1982 in
Hyderabad in a meeting with the enthusiastic supporters and delegates of the proposed party, which included N. Bhaskara Rao, who by then had resigned from Congress(I). He said that this decision was based on a historic need to rid Andhra Pradesh of the corrupt and inept rule of the
Indian National Congress, which had governed the state since its formation in 1956. After general body meeting of party named Mahanaadu in May 1982, he hit the road to tell people of his mission even though elections were several months away. He used a modified
Chevrolet van of 1950s for his campaign. A sunroof to climb up for addressing the public along with a public address system and focus lights were some of the modifications to facilitate his marathon tour across the state. The vehicle was named
Chaitanya Ratham (Chariot of Awakening) and this style of campaigning became an innovation that was followed by several others later. He attired himself in Khaki pants and bush shirt. He lived his life on the road avoiding guest houses or luxury houses of his fans, even performing daily activities such as shaving, bathing by the roadside. His food was a simple meal prepared by an assistant on the roadside.
Eenadu an upcoming Telugu daily supported NTR's campaign by providing information on local issues for use in NTR's speeches and by extensive coverage in the paper with reports from a reporter and photographer always accompanying. The paper's circulation jumped from 2.3 lakh to 3.5 lakh during June - December 1982 coinciding with campaign period. In the elections, the TDP allied with the newly formed Sanjaya Vichara Manch (SVM) party. TDP manifesto projected itself as the real alternative to the Congress (I). It fielded ordinary persons who had integrity, competence and loyalty as its candidates. Rao himself decided to contest from two assembly constituencies, Gudivada and
Tirupati. In his Chaitanya Ratham, Rao travelled across the state of Andhra Pradesh, criss-crossing all the districts with his son
Nandamuri Harikrishna driving the van. He notched up over 75,000 kilometres during his campaign, a distinctive sight with the van's yellow party flags and banners and Rao sitting on top of the vehicle hailing the crowds. He campaigned for restoring the dignity of the Telugu people and advocated forming a closer bond between the government and the common people, going into the elections with the slogan,
Telugu Vari Atma Gauravam (lit. ''Telugu people's self-respect''). In the
AP Legislative assembly election held on 5 January 1983 two months ahead of schedule, TDP with its alliance partner SVM won a land slide victory by winning 202 out of the 294 seats in the state assembly, with Rao himself winning both the seats he contested. In all legislative assembly elections, he used to contest from two or three seats and won in all such contests except for the loss from Kalwakurthy in 1989 as detailed in the table below. ==First term as Chief Minister ==