B4U Movies was promoted by
Eros International, the world's biggest distributor of
Bollywood films. When first launched in 1999, it became the world's first 24-hour digital channel. The channel offered four three-hour Hindi films a day and would air new movies between three and six months after cinema release. As of October 2000, B4U had 170,000 subscribers across 6 continents worldwide. In India, the channel has been
free to air since 2017. ==Programming==