Hungama Digital Media is an Indian
digital entertainment company, headquartered in
Mumbai, India. The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi,
Rakesh Jhunjhunwala, and
Neeraj Roy as an online promotions agency. The company has since grown to also serve as an
aggregator, developer, publisher, and distributor of
Bollywood and Asian entertainment. The company first launched in 1999 as "Hungama.com", a promotional marketing portal. In 2000 the company acquired Indiafm and in the following years began to work marketing campaigns for companies such as
Coca-Cola and
Nike. In 2007 Hungama launched their gaming portal and in 2009, the company re-launched their website and company name, changing it to Hungama Digital Media Entertainment Pvt. Ltd. In 2012 Hungama Digital Media Entertainment launched
Artist Aloud!, a digital platform for artists and independent music fans. It won a gold award for
Best Digital Communications Campaign from the Promotion Marketing Awards of Asia (2009). ==References==