Background in
San Juan, Puerto Rico.
Backlash is a recurring
professional wrestling event that was established by
WWE in 1999. It was held annually from 1999 to 2009, but was then discontinued until it was reinstated in 2016 and has been held every year since, except in 2019. The original concept of the event was based around the backlash from WWE's flagship event,
WrestleMania. The events between 2016 and 2020 did not carry this theme; however, the
2021 event returned to this original concept and the event series was in turn rebranded as "WrestleMania Backlash". With the announcement of the 2023 event, the event reverted to its original name of Backlash while still maintaining its post-WrestleMania theme. Announced on March 8, 2023, the 18th Backlash featured backlash from
WrestleMania 39. It was scheduled to take place on Saturday, May 6, 2023, at the
Coliseo de Puerto Rico José Miguel Agrelot in
San Juan, Puerto Rico, marking the first WWE event to be held in Puerto Rico since
New Year's Revolution in January 2005, which was also at the same venue, and the second event overall to be held in the territory. The event featured wrestlers from the
Raw and
SmackDown brand divisions, and aired on
pay-per-view (PPV) worldwide and was available to
livestream on
Peacock in the United States and the
WWE Network in most international markets. It was also the first Backlash to livestream on
Binge in Australia after the Australian version of the WWE Network merged under
Foxtel's streaming service Binge in January. It was also announced that the May 5 episode of
Friday Night SmackDown would air
live from the same venue. Tickets for both events went on sale on March 21. It was initially announced that
Grammy Award winning Puerto Rican rapper
Bad Bunny would serve as the host of Backlash. He had previously performed his song, "Booker T", at the
2021 Royal Rumble, wrestled in a couple of matches, and also won the now-defunct
WWE 24/7 Championship. Bad Bunny also hosted the Backlash press conference that was held on Friday, May 5 at 12 p.m.
Eastern Time.
Storylines The event included matches that resulted from scripted storylines. Results were predetermined by WWE's writers on the Raw and SmackDown brands, while storylines were produced on WWE's weekly television shows,
Monday Night Raw and
Friday Night SmackDown. On Night 1 of
WrestleMania 39,
Kevin Owens and Sami Zayn defeated
The Usos (
Jey Uso and
Jimmy Uso) to win the
Undisputed WWE Tag Team Championship. On the following episode of
SmackDown,
Kevin Owens was attacked backstage by
Solo Sikoa, and later that night, Jey defeated
Sami Zayn after interference from Sikoa. Afterwards, Jey and Sikoa attacked Zayn further until
Matt Riddle made the save—Riddle was injured by Sikoa back in December (
kayfabe) and had returned on that week's
Raw. The following week, Owens and Zayn's promo was interrupted by The Usos and Sikoa, after which, a brawl ensued and Riddle came out to assist Owens and Zayn. On April 17, a
six-man tag team match pitting
The Bloodline (The Usos and Sikoa) against Riddle, Zayn, and Owens was scheduled for Backlash. In the main event of Night 2 of WrestleMania 39,
Roman Reigns defeated
Cody Rhodes to retain the
Undisputed WWE Universal Championship after interference from
Paul Heyman and Solo Sikoa. On the following
Raw, Rhodes challenged Reigns to a rematch, however, Reigns declined. Rhodes then challenged Reigns and Sikoa to a
tag team match, which Reigns accepted on two conditions: Rhodes' partner was someone who competed at WrestleMania 39, and that person could not challenge Reigns for his titles as long as Reigns was champion.
Brock Lesnar answered, with the latter stipulation not applying to him due to the stipulation of his match with Reigns at the
2022 SummerSlam. However, the match never occurred due to Lesnar viciously assaulting Rhodes before the match could begin. The following week, Rhodes appeared ready to fight, however, Rhodes was deemed unable to compete by medical personnel. To keep Rhodes from fighting Lesnar that night, WWE official
Adam Pearce made the match for Backlash official. In mid-March,
Legado Del Fantasma (
Santos Escobar,
Cruz Del Toro,
Joaquin Wilde, and
Zelina Vega) began assisting
Rey Mysterio in his rivalry with
The Judgment Day (
Finn Bálor,
Damian Priest,
Dominik Mysterio, and
Rhea Ripley). This partnership eventually resulted in Rey reforming the
Latino World Order (LWO) with Legado del Fantasma. On the April 14 episode of
SmackDown, during a match between Escobar and Priest, Ripley attempted to interfere only to be thwarted by Vega. At
WrestleMania SmackDown on March 31,
Bobby Lashley won the
André the Giant Memorial Battle Royal by last eliminating
Bronson Reed. On the April 10 episode of
Raw,
Iyo Sky won a triple threat match to become the number one contender for
Bianca Belair's
Raw Women's Championship. During Rey Mysterio's match against his son Dominik at WrestleMania 39, Dominik's Judgment Day stablemate Damian Priest attempted to interfere in the match while Bad Bunny, who was a guest commentator and was previously friends with Priest, cost Dominik the match. On the following
Raw, Priest attacked Bad Bunny, who was seated at front row, and put Bad Bunny through an announce table. On the April 24 episode, Bad Bunny returned and announced that although he was originally to be the host of Backlash, he would instead be facing Priest in a
San Juan Street Fight at the event. ==Event==