MarketRaw (WWE brand)
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Raw (WWE brand)

Raw is a brand of the American professional wrestling promotion WWE that was established on March 25, 2002. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to Raw primarily appear on the brand's weekly television program, Monday Night Raw, which began in 1993, also referred to simply as Raw. It is one of WWE's two main brands, along with SmackDown, which were formed in 2002 after WWE absorbed WCW. Raw and SmackDown are collectively referred to as WWE's main roster. The brand extension was discontinued between August 2011 and July 2016.

History
First split (2002–2011) was the first Raw General Manager. In early-to-mid-2002, then World Wrestling Federation (WWF) underwent a process they called the "brand extension". The WWF divided itself into two de facto wrestling promotions with separate rosters, storylines and authority figures. Subsequently, championships previously exclusive to one show or the other were available for wrestlers from any show to compete for—this would mark the end of the brand extension as all programming and live events featured the full WWE roster. In a 2013 interview with Advertising Age, Stephanie McMahon explained that WWE's decision to end the brand extension was due to wanting their content to flow across television and online platforms. Second split (2016–present) On May 25, 2016, it was announced that WWE would be reintroducing the brand split in July, with distinctive rosters for both Raw and SmackDown. On the July 11 episode of Raw, Vince McMahon named Stephanie McMahon the Commissioner of Raw. The draft took place on the live premiere of SmackDown on July 19, with the General Managers of the respective brands hand-picking the wrestlers for their brands. Raw's Commissioner Stephanie McMahon and General Manager Mick Foley created a new championship—the WWE Universal Championship. This championship would be exclusive to the Raw brand, as the WWE World Championship had become exclusive to the SmackDown brand. Clash of Champions was scheduled as the reintroduction of the cruiserweight division and the first Raw-exclusive pay-per-view since January 2007, whereas Elimination Chamber was scheduled as the final Raw-exclusive pay-per-view two years later. Subsequently, this saw all upcoming pay-per-views interbranded after WrestleMania 34. Beginning in December 2021, talents from Raw begin to appear on NXT. Dave Meltzer of the Wrestling Observer Radio reported that a Raw-NXT crossover between their talents as a way to help boost NXT 2.0 ratings as both shows air on the USA Network. After SmackDown moved to Fox in October 2019, Raw lost its status as the main "A" Show. When Raw moved to Netflix in January 2025, this brand regained its "A" Show status and Raw became the home of WWE's top stars such as Roman Reigns, CM Punk, Seth Rollins, The Usos (Jimmy and Jey), Rhea Ripley and Gunther. == Champions ==
Champions
Initially, the WWE Undisputed Championship and the original WWE Women's Championship were available to both brands. The other championships were exclusive to the brand the champion was a part of. When the brand extension began, Raw received the Intercontinental Championship and the European Championship when their respective holders were drafted. In September 2002, the WWE Undisputed Championship became the WWE Championship again and was moved to SmackDown, prompting Raw General Manager Eric Bischoff to create the World Heavyweight Championship for Raw. Shortly thereafter, Raw became the exclusive brand for the World Tag Team Championship, the Intercontinental Championship and the original WWE Women's Championship. On July 19, 2016, the brand extension was brought back and for the first time ever the draft was held on SmackDown Live. Raw drafted the WWE Women's Championship, the United States Championship, and the WWE Tag Team Championship. With the WWE Championship being defended exclusively on SmackDown, Stephanie McMahon and Mick Foley introduced the WWE Universal Championship to be Raw's world title. At Crown Jewel on October 31, 2019, SmackDown wrestler "The Fiend" Bray Wyatt won the WWE Universal Championship, thus taking the title to SmackDown. On the next night's episode of SmackDown, WWE Champion Brock Lesnar quit SmackDown and moved to Raw, bringing the title with him. A new World Heavyweight Championship was created for Raw after Undisputed WWE Universal Champion Roman Reigns was drafted to SmackDown in 2023. Current championships Previous active championships Previous defunct championships == Personnel ==
Personnel
== Pay-per-view and WWE Network events ==
Pay-per-view and WWE Network events
First brand split events Second brand split events == Notes ==
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