First split (2002–2011) was the first Raw General Manager. In early-to-mid-2002, then World Wrestling Federation (WWF) underwent a process they called the "
brand extension". The WWF divided itself into two
de facto wrestling
promotions with separate rosters, storylines and
authority figures. Subsequently, championships previously exclusive to one show or the other were available for wrestlers from any show to compete for—this would mark the end of the brand extension as all programming and live events featured the full WWE roster. In a 2013 interview with
Advertising Age,
Stephanie McMahon explained that WWE's decision to end the brand extension was due to wanting their content to flow across television and online platforms.
Second split (2016–present) On May 25, 2016, it was announced that WWE would be reintroducing the brand split in July, with distinctive rosters for both Raw and SmackDown. On the July 11 episode of
Raw,
Vince McMahon named Stephanie McMahon the Commissioner of
Raw. The draft took place on the live premiere of
SmackDown on July 19, with the General Managers of the respective brands hand-picking the wrestlers for their brands. Raw's Commissioner Stephanie McMahon and General Manager
Mick Foley created a new championship—the
WWE Universal Championship. This championship would be exclusive to the Raw brand, as the WWE World Championship had become exclusive to the SmackDown brand.
Clash of Champions was scheduled as the reintroduction of the cruiserweight division and the first Raw-exclusive pay-per-view since
January 2007, whereas
Elimination Chamber was scheduled as the final Raw-exclusive pay-per-view
two years later. Subsequently, this saw all upcoming pay-per-views interbranded after
WrestleMania 34. Beginning in December 2021, talents from Raw begin to appear on
NXT.
Dave Meltzer of the
Wrestling Observer Radio reported that a Raw-NXT crossover between their talents as a way to help boost NXT 2.0 ratings as both shows air on the USA Network. After
SmackDown moved to Fox in October 2019, Raw lost its status as the main "A" Show. When
Raw moved to Netflix in January 2025, this brand regained its "A" Show status and Raw became the home of WWE's top stars such as
Roman Reigns,
CM Punk,
Seth Rollins,
The Usos (
Jimmy and
Jey),
Rhea Ripley and
Gunther. == Champions ==