Concerned about how the departure of large manufacturers like Bethlehem Steel and General Motors from Baltimore would affect residents’ quality of life, Mayor
William Donald Schaefer set his sights on revitalizing the Inner Harbor to position Baltimore as an ideal tourist destination. This led to the construction of a new Baltimore Convention Center in 1979 and the establishment of the Baltimore Convention Bureau in 1982. The Bureau was established as a 501(c)(6) organization overseen by a six-person Board of Directors, including one representative from the Mayor of Baltimore's office, to promote the city as “a place for conventions, tourism, and civic events.” Eventually, the Baltimore Convention Bureau was renamed the Baltimore Area Convention & Visitors Association (BACVA). Throughout the early 2000s, BACVA supported several downtown development projects to make Baltimore a more competitive leisure and meetings destination. Together with the
Baltimore Development Corporation (BDC), they lobbied the
Baltimore City Council to approve a $305 million, 752-room Hilton Hotel adjacent to the
Baltimore Convention Center. The original proposal dictated that 600 of the 752 rooms would always be available to BACVA groups, though it was agreed that the final number would be determined upon the hotel's opening. On August 15, 2005, the Baltimore City Council approved the project, and the hotel officially opened in August 2008 with an elevated skybridge connecting it to the convention center. Following naming conventions set by other destination marketing organizations, BACVA changed its name to Visit Baltimore in 2009. Then-President and CEO Tom Noonan called the change “a smart move that will better position the destination in this increasingly competitive marketplace and make it easier for potential travelers to find us.” After nine years with Visit Baltimore, Tom Noonan resigned in 2016 to lead the Austin Convention and Visitors Bureau. Chief Operating Officer Ron Melton took on the role of interim president until Al Hutchinson, a veteran hospitality and destination marketing executive, was hired to head Visit Baltimore. Hutchinson had previously served as president and CEO of Visit
Mobile in
Alabama. In 2019, Visit Baltimore aggressively pitched and won the bid to host the
Central Intercollegiate Athletic Association (CIAA) Men's and Women's Basketball Tournament that had been held in
Charlotte,
North Carolina for fifteen years. After being cancelled in 2020 due to the COVID-19 pandemic, the first in-person CIAA Tournament in Baltimore took place in February 2021. It welcomed 36,390 visitors and generated $19.6 million in economic impact for the city. The CIAA has committed to holding the tournament in Baltimore through 2026. Al Hutchinson announced in February 2025 that he would not be renewing his contract, set to expire June 30, and instead would assume a consultant role to help Visit Baltimore search for a new leader. Many milestones were achieved during Hutchinson's tenure, including record-breaking visitation, the establishment of the Tourism Improvement District and the securing of large events like the CIAA Tournament and ASAE Annual Meeting. Current Vice President of Sales & Customer Experience, Kireem Swinton, will assume the role of Interim President & CEO on July 1. ==Baltimore Visitor Center==