The Band Aid 20 single was first played simultaneously on
The Chris Moyles Show (on
BBC Radio 1) and the breakfast shows on
Virgin Radio and
Capital Radio, at 8 am on 16 November 2004. The music video was first broadcast in the UK simultaneously over multiple channels, including the five UK analogue terrestrial channels, at 5:55 pm on 18 November 2004, with an introduction by
Madonna. One of the new ways to buy the song, by downloading it from the internet, hit a problem when
Apple Computer's
iTunes Music Store initially refused to supply it, due to their fixed-pricing policy. A partial solution was reached after a few days, enabling UK users to download the song at the standard iTunes price, with Apple donating an extra amount (equivalent to the price difference) to the Band Aid Trust. The single sold 72,000 copies in the first 24 hours when it was released on 29 November 2004, and went straight in at No. 1 in the
UK Singles Chart on 5 December 2004. The CD version sold over 200,000 copies in the first week It stayed at No. 1 for Christmas and the week after, a total of four weeks, one week shorter than the 1984 original. It was the last single ever to sell a million physical copies in the UK as the format largely died out other than as a niche product. The single was supported by companies such as the mobile entertainment provider,
WebTV, which allowed customers to play and purchase the song and music video on their mobile phones. It could also be purchased with a bundle of tracks including both the original 1984 version and the 2004 version of "Do They Know It's Christmas?".
HMV stores opened early to give customers more time to buy the single and staff wore Band Aid 20 shirts that said, "Have you bought your copy yet?". Prime Minister
Tony Blair was seen picking up a copy of the charity single at an HMV store in
Edinburgh. ==Critical reception==