Bandhak received media coverage in both the
United States and
India; it was first screened at a California film festival on September 11, 2004, and was brought to India by the Indo-American Art Council. A press release from the distributor Digimax Studio describes it as the first
Hindi film in the United States. One New Jersey film critic likened it to a South Asian version of
Do The Right Thing. Producer Ramzan Lakhani described his motivation behind the film in an interview with a local
New Jersey newspaper, stating that while second generation South Asian youth were producing many films in the United States, he hoped to target the immigrant first generation, and hence tried to tailor the film to Indian sensibilities, including
Bollywood-style dance numbers and the use of Hindi. ==Credits==