From late 2010 to late 2014, Mattel reorganized and swapped the "Mattel Entertainment" banner in favor of "Barbie Entertainment" to reflect a shift in strategy for the
Barbie films, which included a switch in focus from princess stories/tales to more settings and plots involving fashion, music and
Barbie's family and friends. The majority of the films below were animated by Mainframe Studios under the Rainmaker Entertainment name.
Technicolor partnered with Mattel on 2 of the films, as
Arc Productions did, with the latter rewarded by Mattel after the latter was impressed by their animation work on the first non-Barbie-film production; the web series
Barbie: Life in the Dreamhouse. Mattel would launch its in-house production division,
Mattel Playground Productions on 16 October 2013, absorbing the "Mattel Entertainment", "Mattel Studios" and "Barbie Entertainment" name banners in the process; this name was not used on
Barbie films until
Barbie and the Secret Door in late 2014.
Barbie in A Mermaid Tale (2010) This is the 17th film entry, the first modern film in the series and the last
Barbie film under the "Mattel Entertainment" banner. It stars Barbie as a surfer named Merliah Summers who lives with her grandfather in
Malibu, California. Previously believing that she is an ordinary teen, she learns of her true identity during a surfing tournament: she is a mermaid princess of a kingdom called Oceana. With new dolphin and mermaid friends, Merliah tries to save the kingdom and her mother, Calissa. The team of new friends needs to work together to find three magical ocean items to save everyone.
Barbie: A Fashion Fairytale (2010) This is the 18th film entry and the first film under the "Barbie Entertainment" banner. It stars Barbie as herself for the second time and first since
The Barbie Diaries playing a princess in a film take on "
The Princess and the Pea". When Barbie heard pounding noises, she stood up from the fictional bed and screamed, making the director cut the scene. She tried her best to politely question the director's motives of bringing "zombie peas" into the film, which he claims "were trending at the time", but she ended up accidentally getting fired by him. Returning to her styling set, she gets a call from
Nikki and opened up her laptop to check out what she just told her: her flops at the film she just got fired from. Her friends console her, and she gets a second phone call, this time from Ken, at the time her boyfriend, who breaks up with her and hangs up. She told her friends who got baffled and tried to call Ken again, but to no avail. One of her friends named Grace snatched Barbie's phone from her and blocked her from every communication tool and suggested she and her friend, Teresa, would get Barbie and her
poodle, Sequin, to travel far away to reinvigorate herself. Barbie herself thought of visiting her Aunt Millicent at her fashion designer house in
Paris. During Barbie's journey to Paris, her friends went to confront Ken, who was recording lines with Raquel on her phone. Before her friends came, Ken could not call Barbie since yesterday but Raquelle eschewed his thought and made a promise to him not to play it in front of the
P.A. systems at school for morning announcements. After Grace saw the determination from Ken to get Barbie back, she suggested going to Paris himself to prove his love for her. But he would face numerous detours before getting there, from sitting next to a little boy in a plane to driving in a peasant farmer's vehicle with his pig at night. Before arriving at Millicent's, Barbie discovers a rival fashion house belonging to Jacqueline, who claims her fashion house is the "finest" in Paris, and Delphine. She meets her aunt and Marie-Alecia or Alice and learns that the fashion house business was sold to a
hot dog salesman and the fashion house will likely shut down if sales do not pick up. With the help of Millicent's assistant, Alice, as well as in-house mythical "flairies", Shimmer, Glimmer and Shyne, they come up with bold creative ideas to save the business. Ken reaffirms his love for Barbie after Millicent's fashion house receives recognition from the fashion world. Acclaimed fashion critic, Liliana Roxelle, arrives and invites them on a limousine ride to a party at her mansion, which was elevated to a horse carriage ride. The assistant to the director at Barbie's film at the beginning of the film sped out to hand her a new role at the studio that fired her and now wants her back. Barbie verbally considered it but only after the party after which she would gaze at Ken's eyes and the film fades off. This film also features Ken in his
Barbie film debut and the return of Raquelle from "
The Barbie Diaries" and Teresa from "
Barbie & the Diamond Castle".
Barbie: A Fairy Secret (2011) The 19th film entry is about fairies dwelling in the human world and the
power of friendship sees the return of Barbie, Ken and Raquelle, with the latter gaining more screen time than in the previous films. The film begins with Barbie getting ready for the red carpet rollout for her last film where fashion stylist friends, Carrie and Taylor appeared ahead of her. Taylor drags Carrie out of a televised interview upon seeing "an old friend" named Crystal, with Raquelle availing herself as a replacement. The limousine carrying Barbie and Ken caught the female reporter, with the name Tracy Clinger, who rushed to interview Barbie much to Raquelle's annoyance and jealousy. That jealousy translated to her intentionally stepping on Barbie's dress so it could rip at her leg areas from her knees to her feet soles. Luckily, Taylor and Carrie spotted it and with fake smiles on camera shoved her off so they could fix it with fairy magic. Crystal returns to show pictures. Fairies abduct Wally and Barbie reveals they are also fairies and they may know where Ken has been taken. Barbie sets out to find Ken with her rival Raquel in a secret fairy world named Gloss Angeles and bring him back. Along the way, they face challenges and discover fairy magic but most of all they find the power of friendship.
Barbie: Princess Charm School (2011) In the 20th film entry, Barbie portrays Blair Willows, a kind and generous young waitress living with her adoptive mother, Ms. Willows, and foster sister, Emily, in the humble peasant apartment of Gardania. Blair's life takes a dramatic turn when she wins a lottery spot at the prestigious Princess Charm School, where she can learn the ways of royalty. However, Blair's arrival at the school is met with hostility from Dame Devin, a selfish woman who suspects Blair may be the missing heiress to the throne of Gardania. Despite Dame Devin's multiple attempts to sabotage her, Blair finds support in her friends, Hadley and Isla, who stand by her side. As the day of the coronation approaches, Dame Devin locks Blair, Hadley, and Isla away to ensure her daughter, Delancy, receives the crown. But when they manage to break free and reach the ceremony, Delancy realizes the truth and selflessly places the crown on Blair's head. In a magical moment, Blair transforms into Princess Sophia, the long-lost heir to the kingdom. Dame Devin's plan crumbles before her eyes, and in a fit of rage, she reveals her scheme on live TV, shocking the entire kingdom. The ceremony convener swiftly orders her removal. Princess Sophia, now revealed, delivers a heartfelt speech and chooses Delancy as her Lady Royal assistant, acknowledging her role in the coronation. Despite Delancy's initial disbelief, she accepts the honor, and the ceremony is filled with music and joy. As the celebration continues, Lady Royal Delancy brings Princess Sophia's attention to her adopted family, who still affectionately call her Blair. The night ends with dancing and happiness, as Princess Sophia embraces her newfound role and the love of her family.
Barbie: A Perfect Christmas (2011) It's the 21st film entry and the third and final
Barbie Christmas film. It stars Barbie and her sisters Skipper, Stacie, and Chelsea together in their feature film debut as they pack up and head to
New York City to visit her Aunt Millicent, who she calls
Aunt Mille. Along the journey, unforeseen complications pop up, and the sisters find themselves stuck in
Rochester, Minnesota where they come across the festive hotel The Tannenbaum Inn. Their trip takes a musical turn in the picturesque snow-covered mountains.
Barbie in A Mermaid Tale 2 (2012) The 22nd film entry and the standalone sequel to
Barbie in A Mermaid Tale follows the return of Barbie as surfer-mermaid, Merliah Summers, to
Australia to compete in a huge surfing competition. While Merliah is away from Oceana, a mermaid with evil intentions named Eris returns to attempt to take over the throne a second time. Merliah and her friends are pushed to the limit as her love for both worlds are challenged. With Eris defeated, Merliah cheers on a local surfing rival, Kylie Morgan, while she discovers her magic powers as she surfs through the water. After winning, Kylie went down the winner's podium to share the trophy with Merliah.
Barbie: The Princess & the Popstar (2012) The 23rd film entry and the first modern
Barbie film adaptation of Mark Twain's "The Prince and the Pauper" stars Barbie as the dual role of Princess Victoria, or Princess Tori for short, of the Kingdom of Maribella and a popstar, Keira, the latter performing a concert to commemorate the kingdom's 500th anniversary. As they meet and they discover they have a lot in common, including their beautiful looks. The two decided to swap places to discover whether or not the other life would be as easy as they thought it would when it turned out that it is, and they begin to find more value in being the best version of themselves. This film also stars Barbie’s sisters; Stacie as Meredith and Chelsea as Trevi.
Barbie in the Pink Shoes (2013) The 24th film entry and the 4th and final dance film in the series stars Barbie as a ballet dancer Kristyn Farraday who one day gets swept away with her friend, Hayley, to a secret ballet world when she tries on a pair of sparkly pink shoes. In this new fantasy world, Kristyn learns about an evil Snow Queen and that she must defeat by dancing her favorite ballets, which are the famous ballets of
Giselle and Swan Lake. From this film until
Barbie: Video Game Hero, every Barbie film would be originally released on DVD, Blu-ray, and Digital copies (renamed as "Digital HD").
Barbie: Mariposa & the Fairy Princess (2013) The sequel to
Barbie: Mariposa and the second of 3 spin-offs of the
Barbie: Fairytopia trilogy which serves as its epilogue, this 25th film entry sees the return of Barbie as the fairy Mariposa being sent by Queen Marabella as the royal ambassador from Flutterfield to the fairy kingdom of Shimmervale to make peace with the inhabitant Crystal Fairies and the kingdom's ruler, King Regellius and his daughter, Princess Catania. During the film, the two uncover an evil plot by Gwyllion and her pet bat, Boris, to destroy Shimmervale by turning the crystals into rocks and must rely on their new friendship to save the kingdom and make peace. Unlike the first film, there are hints and flashes of sparks flying whenever Mariposa and Queen Marabella's son, Prince Carlos, meet, which would be seen in the final scene of the film by her best friend Willa, Princess Catania, and Talayla.
Barbie & Her Sisters in A Pony Tale (2013) This is the 26th film entry and stars Barbie and her sisters, Skipper, Stacie, and Chelsea, as they set off to
Switzerland for a
summer horseback riding road trip. Barbie finds a one-of-a-kind horse which she heard from everyone that it is just a myth, to bring back home to Malibu. Stacie is out to prove she is an excellent rider, Chelsea wants to ride the big horses, and Skipper isn't so thrilled about being outdoors. Skipper, meets a smart, handsome male horse rider who tries to get under her skin, but she would rather try to coax the soft side of him instead, which he would easily resist.
Barbie: The Pearl Princess (2014) In a kingdom far away, King Nereus and Queen Lorelei worry over their long-lost daughter, Princess Lumina, while the king's brother, Caligo, wants to install his son, Fergis, to the throne of Seagundia. One day, an invitation to the coronation party of the heir to the throne lands in Lumina's home, far away from the kingdom. Lumina and Kuda devise every means to hide themselves from Scylla, even when an octopus by the name of Madame Ruckus drags them upon seeing them into her "Salon La Mer". Madame Ruckus sees Lumina's hidden pearl magic talents and employs her straightaway, introducing her to her employees; Sandrine, a sassy headstrong blue-themed mermaid, and Cora, a shy sweet orange-themed mermaid. A mermaid named Delphin arrives with his dolphin friend, gets confused by his Segundia map, and sees Madame Ruckus struggling with her items. In offering to help her, Madame Ruckus inadvertently sends him to her salon where he would meet Lumina, but his dolphin sends him away before he could go deeper into conversation with her. Cora gets bedazzled at his appearance, leading Sandrine to tease Lumina about him. Caligo comes to the salon to meet who he calls "new stylist" in town and requests the "miracle worker" to remodel his son's hair. Fergis sees and gets curious about a plant next to her, leading him to ask Lumina, who in turn asks Cora, who gets him mesmerized upon showing her face. The mermaid Cora is styling and tells her what he thinks of her, which she buys into, and Lumina introduces him to her right after the facial revamp. That would be one of five scenes in the film where conversations between Fergis and Cora would try to stave off distractions from Caligo and Sandrine. Madame Ruckus comes in seconds later with invitations to the coronation party dubbed the "Royal Ball", and they begin getting themselves ready. Caligo summons Scylla to poison the king's nectar, but she refuses. However, he has his eel friends capture Lumina once he learns from them she is the lost princess. Lumina gets out just in time to slap out the king's poisoned nectar cup from his hand with her tail fin. Caligo tries to save his reputation by having the guards take Lumina, but rather succeeds in pushing Scylla to the bare stone fish spike not covered by the pearls. Scylla tells Lumina about her past and why she took and raised her far away from the kingdom before she passes away. Spike replies with the sulfur lily when asked by Lumina if there is an antidote to his venom, which enlightens Fergis as it is the same flower he wore which Caligo loosened from him in anger earlier. Cora asks if he knows the plant, but Caligo momentarily grins to doubt him. He, however, stands up to his father at the little smile of encouragement from Cora and gives it to Lumina. Feeling defeated, Caligo takes Scylla away, but Lumina summons all the pearls of the kingdom to first lock the door to stop him from escaping, then separates him from Scylla so Lumina can give her the two-petal antidote from the lily. Scylla regains consciousness and hugs Lumina, returning the pearls to where they came from. Free from the stone fish spike sting, she then concludes exposing Caligo's intentions for her to the kingdom. Caligo expresses disbelief, but Fergis backs her up while stating his botanical passion instead of being king which his father wanted. He transfers the pearl of the sea he is wearing to Lumina, which glows and transforms her outfit into a royal outfit; thus confirming her as the lost princess. Caligo is sent out of the castle by Madame Ruckus and everyone returns to party mood, with a picture of the Segundia royal family and the assistants to finish the film off. The film is the 27th in the series and the final film under the "Barbie Entertainment" banner, with the future films in the series using the production company name Mattel established the previous year.
Barbie and the Secret Door (2014) This is the 28th film entry and the first
Barbie film under the "Mattel Playground Productions" moniker. It stars Barbie as Princess Alexa. She finds a secret door after singing in the royal garden. It leads her into a magical new world, which happens to be a kingdom named Zinnia. Alexa encounters a fairy named Nori and a mermaid named Romy. They go to try to save the land from the evil Princess Malucia, who is trying to steal all of the kingdom's magic.
Barbie in Princess Power (2015) The 29th film entry stars Barbie as a princess named Kara who wants to help out in the community rather than perform her royal duties which she says is "more like boring". Her parents believed that her helping out in the community is prone to "danger and trouble", even adding "good advice" from their royal advisor, Baron Von Ravendale, who secretly wants to rule the kingdom of Windimere himself. He stated that his father lost to the current king, Kristoff, in a rock-paper-scissors game. A potion he was making got spilled by his frog friend into his machine which also trickled down to a caterpillar in a sewer drain. The caterpillar moved to a branch of a tree and morphed into a cocoon and then a pink butterfly. While Kara was complaining to her sisters, Madison and Makyla, about the overprotective nature of her parents, her cousin, Princess Corinne, was revealing in becoming a princess. The butterfly moved closer to Corrine who was annoyed and wanted to slap it away with a stick-like tool, but Kara stopped her, causing her to lose balance and fall. Kara helped her to her feet after which the butterfly kissed Kara for a "thanks", which made her feel weird and funny until she became unconscious and slept. When she woke up, she saw her scared kitten and helps her out. That was how she realized the effect of the butterfly kiss. With the help of her sisters, she evolved with her power to become a superhero and adopt the name
Super Sparkle. Kara flies around saving the day, but her cousin is having none of that. She overheard Madison and Makayla about how Kara got her powers and set out to find the butterfly and get her powers adopting the name
Dark Sparkle and rival her for the affection of the people of Windimere. After Baron re-made his pink potion, he drank it to get powers and seek to expel the family from the Windimere castle even to the extent of waking up a sleeping volcano to descend on it. Kara and Corinne set aside their jealousy and rivalry to fend off Baron and have him locked up in an indestructible tower chamber, thus saving the kingdom.
''Barbie in Rock 'N Royals'' (2015) The 30th film entry and the third
Barbie film based on Mark Twain's "The Prince and the Pauper", being an upbeat modern musical film starring Barbie in a dual role of Princess Courtney and famous rock star, Erika Juno. Heartbreaking mix-ups in a roll-call in two opposite camps see the two swap camps, with the princess landing in Camp Pop and the rock star landing in Camp Royalty. While the two camps try to reverse the accident, the two girls make the most of their unique situation and begin new friendships while also discovering a plot to shut down Camp Pop because of a so-called perception about "royals having higher esteem than rock stars and/or pop stars". This would be the last film entry starring Barbie as another character. Future films in the series would star or feature her as herself. ==End of home video releases (2015–2017)==