2011 display during the promotion at
Gamescom 2011
Battlefield 3 was revealed on 3 February 2011 by
Game Informer. The coverage included information on building the game and interviews with the developer
DICE, as well as three trailers: a teaser and the first two parts in a series of gameplay from the level "Fault Line". Several other trailers were released showing different aspects of the game, including both single and multiplayer, as well as emphasizing the new engine. On 16 August 2011, co-op gameplay and a "Caspian Border Multiplayer Gameplay Trailer" were shown at
Gamescom 2011 illustrating the co-op mode and the first footage of air combat, respectively. EA released a launch trailer, showing off the various missions in the single-player campaign. EA CEO
John Riccitiello stated that
Battlefield 3 is aimed at competing with the
Call of Duty series. EA planned on spending over $100 million on a marketing campaign for
Battlefield 3. Electronic Arts stated that
Battlefield 3 is "flat out superior" to
Call of Duty. EA has said it is going on the "offense" in regards to its marketing on
Battlefield 3, saying that it started its campaign early to establish a "beachhead". Anyone who had watched a trailer for the upcoming film
Act of Valor through the official
Battlefield 3 website could receive free downloadable dogtags for use with any version of the game. For marketing and distribution to Japan, EA worked with Sega's Japanese branch to distribute the game nationwide. In January 2017, the game was made
backwards compatible with the
Xbox One (alongside
Battlefield: Bad Company 2) and was subsequently added to the
EA Access service. The game was delisted from the PlayStation 3 and Xbox 360 storefronts on July 31, 2024 and online servers were shut down on November 7, 2024 for both platforms.
Pre-order promotion All pre-orders of the
Limited Edition grant free access to the "Back to Karkand" DLC pack, a reference to the "Strike at Karkand" map (a popular
Battlefield 2 map), to include four maps brought over from
Battlefield 2, ten new weapons, four new vehicles, five new achievements/trophies, and a new addition to the series, "Assignments". The maps from the expansion pack will be: Strike at Karkand, Gulf of Oman, Wake Island, and Sharqi Peninsula. Pre-ordering at selected retailers and Origin included the "Physical Warfare Pack", granting access to time-based exclusive weapons and items; including a light machine gun, a sniper rifle accessory, and armor-piercing ammunition. Also included is launch day access to the DAO-12 semi-automatic shotgun, which other players can unlock through game play. Pre-order at select retailers also provide the "SPECACT Kit Upgrade", the "Dog Tag Pack" and
Battlefield 3 gear for the player's console avatar. Pre-ordering at Origin gave players a shotgun and beret for
Battlefield Play4Free, and 48 hour early access to the
Battlefield 3 beta. On 2 September 2011, a trailer for the Physical Warfare Pack was released on YouTube showing all the content included within the pack in action in-game. All the content except the "Back to Karkand" pack was available from day one. The pack was released on 6 December 2011 for the PlayStation 3, and a week later for the Xbox 360 and PC.
Online pass To access the game's online multiplayer mode on consoles, players need to activate an
online pass. When asked why the developers implemented the pass system, game designer Alan Kertz replied, "because servers cost money, and used games don't make developers any money."
Downloadable content Back to Karkand The first DLC pack, "Back to Karkand", was announced before launch and was released on 13 December 2011 for PC and Xbox 360, while PlayStation 3 owners received it a week earlier. It was priced at US$15 but was free for all users who purchased the limited edition. It features four maps remade from
Battlefield 2, three new vehicles and ten new weapons.
Close Quarters At GDC 2012 DICE revealed it would release three more DLCs. The second DLC, "Close Quarters" arrived in June 2012 featuring four new infantry-oriented maps, ten new weapons, HD Destruction, ten new assignments, five unique Dogtags, and a new game mode, Conquest Domination, a Conquest mode adapted for smaller spaces.
Armored Kill The third DLC, "Armored Kill" arrived on 4 September 2012 for premium PlayStation 3 users and 11 September for Xbox 360 and PC users. The DLC was made available for non-premium PlayStation 3 and Xbox 360 users on 25 September 2012. Armored Kill included new vehicles, specifically tanks, ATVs, and mobile artillery, as well as new vehicle-oriented maps and what is called "the biggest map in Battlefield history".
Aftermath A DLC titled "Aftermath" was revealed in a trailer for
Battlefield 3 Premium. It was released to PlayStation 3 Premium subscribers on 27 November 2012 and to PC and Xbox 360 Premium subscribers on 4 December 2012. "Aftermath" was released to non-Premium subscribers on PlayStation 3 on 11 December 2012, and on PC and Xbox 360 on 18 December 2012. A video released by
DICE games revealed that there would be a crossbow, with customizable scopes and various
bolts before its release.
End Game The fifth DLC, "End Game", was released for PlayStation 3 Premium members on 5 March 2013 and to PC and Xbox 360 Premium members on 12 March 2013, then to non-Premium PlayStation 3 players on 19 March 2013 and to PC and Xbox 360 players on 26 March 2013. It was developed in conjunction with
Visceral Games.
Novel Andy McNab penned a tie-in novel titled
Battlefield 3: The Russian, which follows the story of GRU Spetsnaz commando
Dmitri "Dima" Mayakovsky and his involvement against the PLR, as well as his connection to the antagonist,
Solomon. McNab also served as the game's consultant on military tactics. The novel was released on 25 October 2011. ==Reception==