received a personal
Emmy award for his pioneering contributions to the
DVD and the Blu-ray Disc.
Early history The information density of the
DVD format was limited by the wavelength of the
laser diodes used. Following protracted development,
blue laser diodes operating at 405
nanometers became available on a production basis, allowing for the development of a denser storage format that could hold higher-definition media, with prototype discs made with diodes at a slightly longer wavelength of 407 nanometers in October 1998. applying the new diodes:
UDO (Ultra Density Optical), and DVR Blue (together with
Pioneer), a format of rewritable discs that would eventually become Blu-ray Disc (more specifically, BD-RE). The core technologies of the formats are similar. The first DVR Blue prototypes were unveiled by Sony at the
CEATEC exhibition in October 2000. A trademark for the "Blue Disc" logo was filed on February 9, 2001. On February 19, 2002, the project was officially announced as Blu-ray Disc, and Blu-ray Disc Founders was founded by the nine initial members. The first consumer device arrived in stores on April 10, 2003: the Sony BDZ-S77, a US$3,800 BD-RE recorder that was made available only in Japan. However, there was no standard for pre-recorded video, and no movies were released for this player. Hollywood studios insisted that players be equipped with
digital rights management before they would release movies for the new format, and they wanted a new DRM system that would protect more against unauthorized copying than the failed
Content Scramble System (CSS) used on DVDs. On October 4, 2004, the name Blu-ray Disc Founders was officially changed to the Blu-ray Disc Association (BDA), and
20th Century Fox joined the BDA's Board of Directors. The Blu-ray Disc physical specifications were completed in 2004. The recording layer on which the data is stored lies under a protective layer and on top of a substrate made of
polycarbonate plastic, compared to on either side on DVDs. Sony also announced in April 2004 a version using paper as the substrate developed with Toppan Printing, with up to 25GB storage. In January 2005, TDK announced that it had developed an ultra-hard yet very thin polymer coating called
Durabis for Blu-ray Discs; this was a significant technical advance because a far tougher protection was desired in the consumer market to protect bare discs against scratching and damage compared to DVD, given that Blu-ray Discs technically required a much thinner layer for the denser and higher-frequency blue laser. Cartridges, originally used for scratch protection, were no longer necessary and were scrapped. The BD-ROM specifications were finalized in early 2006. Advanced Access Content System Licensing Administrator (AACS LA), a consortium founded in 2004, had been developing the DRM platform that could be used to distribute movies to consumers while preventing copying. However, the final
AACS standard was delayed, and then delayed again when an important member of the Blu-ray Disc group voiced concerns. At the request of the initial hardware manufacturers, including Toshiba, Pioneer, and Samsung, an interim standard was published that did not include some features, such as managed copy, which would have let end users create copies limited to personal use.
Launch and sales developments The first BD-ROM players (Samsung BD-P1000) were shipped in mid-June 2006, though
HD DVD players beat them to market by a few months. The first Blu-ray Disc titles were released on June 20, 2006:
50 First Dates,
The Fifth Element,
Hitch,
House of Flying Daggers,
Underworld: Evolution,
xXx (all from Sony), and
MGM's
The Terminator. The earliest releases used
MPEG-2 video compression, the same method used on standard DVDs. The first releases using the newer
VC-1 and
AVC formats were introduced in September 2006. The first movies using 50GB dual-layer discs were introduced in October 2006. The first audio-only albums were released in May 2008. By June 2008, over 2,500 Blu-ray Disc titles were available in Australia and the United Kingdom, with 3,500 in the United States and Canada. In Japan, over 3,300 titles had been released as of July 2010.
Competition from HD DVD The
DVD Forum, chaired by
Toshiba, was split over whether to develop the more expensive blue laser technology. In March 2002 the forum approved a proposal, which was endorsed by
Warner Bros. and other
motion picture studios. The proposal involved compressing
high-definition video onto dual-layer standard
DVD-9 discs. In spite of this decision, however, the DVD Forum's Steering Committee announced in April that it was pursuing its own blue-laser high-definition video solution. In August, Toshiba and
NEC announced their competing standard, the Advanced Optical Disc. It was finally adopted by the DVD Forum and renamed
HD DVD the next year, after being voted down twice by DVD Forum members who were also Blu-ray Disc Association members—a situation that drew preliminary investigations by the
U.S. Department of Justice. HD DVD had a head start in the high-definition video market, as Blu-ray Disc sales were slow to gain market share. The first Blu-ray Disc player was perceived as expensive and buggy, and there were few titles available. The Sony
PlayStation 3, which contained a Blu-ray Disc player for primary storage, helped support Blu-ray. Sony also ran a more thorough and influential marketing campaign for the format.
AVCHD camcorders were also introduced in 2006. These recordings can be played back on many Blu-ray Disc players without re-encoding but are not compatible with HD DVD players. By January 2007, Blu-ray Discs had outsold HD DVDs, and during the first three quarters of 2007, BD outsold HD DVD by about two to one. At
CES 2007, Warner proposed
Total Hi Def—a hybrid disc containing Blu-ray on one side and HD DVD on the other, but it was never released. On June 28, 2007, 20th Century Fox cited Blu-ray Discs' adoption of the
BD+ anticopying system as key to their decision to support the Blu-ray Disc format. On January 4, 2008, a day before CES 2008, Warner Bros., the only major studio still releasing movies in both HD DVD and Blu-ray Disc format, announced that it would release only in Blu-ray after May 2008. This effectively included other studios that came under the Warner umbrella, such as
New Line Cinema and
HBO—though in Europe, HBO's distribution partner, the
BBC, announced it would continue to release product on both formats while keeping an eye on market forces. This led to a chain reaction in the industry, with major American retailers such as
Best Buy,
Walmart, and
Circuit City and Canadian chains such as
Future Shop dropping HD DVD in their stores.
Woolworths, then a major European retailer, dropped HD DVD from its inventory. Major
DVD rental companies
Netflix and
Blockbuster said they would no longer carry HD DVD. Following these new developments, on February 19, 2008, Toshiba announced it would end production of HD DVD devices, allowing Blu-ray Disc to become the industry standard for high-density optical discs.
Universal Studios, the sole major studio to back HD DVD since its inception, said shortly after Toshiba's announcement: "While Universal values the close partnership we have shared with Toshiba, it is time to turn our focus to releasing new and catalog titles on Blu-ray Disc."
Paramount Pictures, which started releasing movies only in HD DVD format during late 2007, also said it would start releasing on Blu-ray Disc. Both studios announced initial Blu-ray lineups in May 2008. With this, all major Hollywood studios supported Blu-ray.
Ongoing development 2005–2010 Although the Blu-ray Disc specification has been finalized, engineers continue to work on advancing the technology. By 2005, quad-layer (100GB) discs had been demonstrated on a drive with modified optics and standard unaltered optics. Hitachi stated that such a disc could be used to store 7hours of video (HDTV) or 3hours and 30minutes of video (
ultra-high-definition television). In April 2006, TDK canceled plans to produce 8-layer 200GB Blu-ray Discs. In August 2006, TDK announced that it had created a working experimental Blu-ray Disc capable of holding 200GB of data on a single side, using six 33GB data layers. In 2007, Hitachi was reported to have plans to produce 200GB discs by 2009. Behind closed doors at CES 2007,
Ritek revealed that it had successfully developed a high-definition optical disc process that extended the disc capacity to ten layers, increasing the capacity of the discs to 250GB. However, it noted the major obstacle was that current read/write technology did not allow additional layers.
JVC developed a three-layer technology that allows putting both standard-definition DVD data and HD data on a BD/(standard) DVD combination. This would have enabled the consumer to purchase a disc that can be played on DVD players and can also reveal its HD version when played on a BD player. Japanese optical disc manufacturer Infinity announced the first "hybrid" Blu-ray Disc/(standard) DVD combo, to be released on February 18, 2009. This disc set of the TV series
Code Blue featured four hybrid discs containing a single Blu-ray Disc layer (25GB) and two DVD layers (9GB) on the same side of the disc. In January 2007,
Hitachi showcased a 100GB Blu-ray Disc, consisting of four layers containing 25GB each. It claimed that, unlike TDK's and Panasonic's 100GB discs, this disc would be readable on standard Blu-ray Disc drives that were currently in circulation, and it was believed that a firmware update was the only requirement to make it readable by then-current players and drives. In October 2007, they revealed a 100GB Blu-ray Disc drive. In December 2008, Pioneer unveiled a 400GB Blu-ray Disc (containing 16 data layers, 25GB each) compatible with current players after a firmware update. Its planned launch was in the 2009–10 time frame for ROM and 2010–13 for rewritable discs. Ongoing development was underway to create a 1
TB Blu-ray Disc. In October 2009, TDK demonstrated a 10-layer 320GB Blu-ray Disc. At CES 2009, Panasonic unveiled the DMP-B15, the first portable Blu-ray Disc player, and
Sharp introduced the LC-BD60U and LC-BD80U series, the first LCD HDTVs with integrated Blu-ray Disc players. Sharp also announced that it would sell HDTVs with integrated Blu-ray Disc recorders in the United States by the end of 2009. Set-top box recorders were not being sold in the U.S. for fear of unauthorized copying. However, personal computers with Blu-ray recorder drives were available. On January 1, 2010, Sony, in association with Panasonic, announced plans to increase the storage capacity on their Blu-ray Discs from 25GB to 33.4GB via a technology called i-MLSE (
maximum likelihood sequence estimation). The higher-capacity discs, according to Sony, would be readable on existing Blu-ray Disc players with a firmware upgrade. This technology was later used on BDXL discs. On July 20, 2010, the research team of Sony and Japanese Tohoku University announced the joint development of a blue-violet laser, to help create Blu-ray Discs with a capacity of 1TB using only two layers (and potentially more than 1TB with additional layering). By comparison, the first blue laser was invented in 1996, with the first prototype discs coming four years later.
2011–2015 . A 4K Blu-ray Disc player was also released. On January 7, 2013, Sony announced that it would release "Mastered in 4K" Blu-ray Disc titles sourced at
4K and encoded at 1080p. "Mastered in 4K" Blu-ray Disc titles can be played on existing Blu-ray Disc players and have a larger
color space using
xvYCC. On January 14, 2013, Blu-ray Disc Association president Andy Parsons stated that a task force was created three months prior to conduct a study concerning an extension to the Blu-ray Disc specification that would add the ability to contain 4K UHD video. On August 5, 2015, the BDA announced it would commence licensing the
Ultra HD Blu-ray video format starting on August 24, 2015. The Ultra HD Blu-ray format delivered support for high dynamic range video that significantly expanded the range between the brightest and darkest elements, an expanded color range, a high frame rate of up to 60 frames per second for a smoother motion appearance, an increase of the supported resolution to for a more detailed picture, object-based sound formats, and an optional "digital bridge" feature. New players were required to play this format, and they became able to play all three of DVDs, traditional Blu-rays, and the new format. New Ultra HD Blu-ray Discs hold up to 66GB and 100GB of data on dual- and triple-layer discs, respectively. Blu-ray's physical and file system specifications are publicly available on the BDA's website.
Future scope and market trends According to Media Research, high-definition software sales in the United States were slower in the first two years than DVD software sales. One reason given for this difference was the smaller marketplace (26.5 million HDTVs in 2007 compared to 100 million SDTVs in 1998). The 360's successor Xbox One features a Blu-ray drive, as does the PS4, with both supporting 3D Blu-ray after later
firmware updates. Shortly after the "format war" ended, Blu-ray Disc sales began to increase. A study by the
NPD Group found that awareness of Blu-ray Disc had reached 60% of households in the United States. Nielsen VideoScan sales numbers showed that for some titles, such as 20th Century Fox's
Hitman, up to 14% of total disc sales were from Blu-ray, although the average Blu-ray sales for the first half of the year were only around 5%. In December 2008, the Blu-ray Disc version of Warner Bros.'
The Dark Knight sold 600,000 copies on the first day of its launch in the United States, Canada, and the United Kingdom. A week after the launch,
The Dark Knight BD had sold over 1.7 million copies worldwide, making it the first Blu-ray Disc title to sell over a million copies in the first week of release. According to
Singulus Technologies AG, Blu-ray was adopted faster than the DVD format was at a similar period in its development. This conclusion was based on the fact that Singulus Technologies received orders for 21 Blu-ray dual-layer replication machines during the first quarter of 2008, while 17 DVD replication machines of this type were made in the same period in 1997. According to GfK Retail and Technology, in the first week of November 2008, sales of Blu-ray recorders surpassed DVD recorders in Japan. According to the Digital Entertainment Group, the number of Blu-ray Disc playback devices (both set-top box and game console) sold in the United States had reached 28.5 million by the end of 2010. and from new technologies that allow access to movies on any format or device, such as
Digital Entertainment Content Ecosystem or Disney's
Keychest. Some commentators suggested that renting Blu-ray would play a vital part in keeping the technology affordable while allowing it to move forward. In an effort to increase sales, studios began releasing films in combo packs with Blu-ray Discs and DVDs, as well as
digital copies that can be played on computers and mobile devices. Some are released on "flipper" discs with Blu-ray on one side and DVD on the other. Other strategies are to release movies with the special features only on Blu-ray Discs and none on DVDs. Blu-ray Discs cost around the same amount to manufacture as DVDs. However, reading and writing mechanisms are more complicated, making Blu-ray recorders, drives and players more expensive than their DVD counterparts. Adoption is also limited due to the widespread use of
streaming media. Blu-ray Discs are used to distribute PlayStation 3,
PlayStation 4,
PlayStation 5,
Xbox One and
Xbox Series X games, and the aforementioned game consoles can play back regular Blu-ray Discs. In the mid-2010s, the Ultra HD Blu-ray format was released, which is an enhanced variant of Blu-ray compatible with the 4K resolution. Ultra HD Blu-ray discs and players became available in the first quarter of 2016, having a storage capacity of up to 100GB. By December 2017, the specification for an 8K Blu-ray format was completed. However, this specification was exclusive to Japan, and was designed to be used by Japanese
public broadcasters to broadcast the
Tokyo 2020 Olympic Games in
8K resolution. No systems conforming to the
Ecma International HVD standard have been released. The company responsible for HVD went bankrupt in 2010, making any releases unlikely.
Rise of boutique labels A boutique Blu-ray label or specialty Blu-ray label is a
home video distributor that releases films on Blu-ray or 4K Ultra HD Blu-ray format, characterized by a specific or niche target market and
collectable features like "
limited edition" or "special edition" releases, deluxe
slipcases or packaging, and other materials. Examples of boutique Blu-ray labels include the American Genre Film Archive (AGFA),
Arrow Films,
The Criterion Collection,
Kino Lorber,
Severin Films,
Vinegar Syndrome, Reasons some consumers prefer Blu-rays to streaming include higher video quality, the tactile nature of owning a film physically, elaborate packaging, bonus features, and the desire to own or watch films that are not available in streaming services' libraries. == Physical media ==