All the idents revolved around a circular theme and all featured a scene which is revealed to end in a circle formation. The circle symbol was decided upon as a "symbol of unity", but it was also a "nod" towards the channel's heritage and in particular, the classic globe icon used in various styles for much of its history. The idents would involve people, plants or animals moving, or whose interaction causes a circular shape, which is revealed at the end of the ident. The circle would then be emphasised by white lines and a red eclipse animating around it and revealing the BBC One logo at the end. The box closely relates to the logos of
BBC Two and
BBC Four. As with the previous look, no clock ident was used, a trend repeated across nearly all other channels in the UK, however the "Generic", "Helicopter", "Capes" and "Kites" idents may also be used for introduction into the news, following criticisms in the previous look that the dancers didn't have an ident suitable for this purpose. In July 2008, the "Kites", "Moon", and "Windows" idents were dropped, but the "Kites" ident was reinstated on 2 May 2009. On 2 May 2009, all the idents were made shorter with new adaptations of the original Imran Hanif music, with the exception of "Generic", "Hippos" and "Surfers". •
Planet Dinosaur – Ident promoting the new dinosaur documentary series
Planet Dinosaur. The ident uses an edited clip from the programme; a
Camptosaurus is seen eating plants whilst the camera moves to reveal an
Allosaurus, whose zoomed in eye is where the logo forms. It was used between 14 September 2011 and 19 October 2011, which was the series' run. •
Wild Week – An ident used on the
Wild Week season on
BBC One Northern Ireland. The ident focuses on a duck and uses the
Forest ident music. •
Frozen Planet – An ident used to introduce and promote the
Frozen Planet documentary series. A group of
penguins are seen. The logo forms around the sun. It was used between 26 October 2011 and 28 December 2011, which was the series' run. •
Planet Earth Live – An ident used to introduce and promote
Planet Earth Live. Similar to
Frozen Planet, the earth is seen, before the camera zooms in, to reveal a
desert with
birds and
elephants. • '''''St David's Day 2012'''
– Shadows of people walking towards the sunset are shown. Only seen 1 March 2012 on BBC One Wales. The soundtrack is the original unedited music from Forest''. •
Love 2013 – The BBC One logo gives way to a rippling background upon which is written 'LOVE 2013'. A variation was also made for spring entitled
Love Spring. •
Africa – The BBC One logo appears on top of an African night sky, and separately on a flock of flamingoes. •
BBC Won Wales 2013 – An aerial view camera zooms in onto the
Millennium Stadium. A rugby ball can be seen flying out of the stadium, leaving behind it a trail of smoke. The camera pans around 180 degrees and after a firework explodes, "BBC Won Wales" appears. March 2013. •
BBC Onesie – A bunch of people dressed up in onesies walk up some curved stairs. "BBC Onesie" appears. Used to link in Comic Relief 2013 back from BBC Two after the 10 'O Clock news. •
The Voice UK – Special ident to introduce the second series of the talent competition,
The Voice UK, in 2013. The four coaches (
Danny O'Donoghue,
Jessie J,
Tom Jones and
will.i.am) are seen in their revolving chairs before the camera rests on the view of the stage from behind the microphone. •
Love 2014 – Similar to the Love 2013 ident, but with a different soundtrack. The BBC One logo gives way to a rippling background with the words 'LOVE 2014' written inside a heart shape. First used at 00:30 on New Year's Day 2014. •
Torchwood: Children of Earth – It begins with many different idents, but while it zooms back, it eventually lost its signal (like the TV would do), which was replaced with things from Torchwood series in glitches. •
Commonwealth Games 2014 – Panoramic views of some of the venues of the
2014 Commonwealth Games in
Glasgow are seen before the camera rests on the roof of the SSE Hydro where the BBC One logo forms. The music from the "Capes" ident is used. Introduced the channel's coverage of the Games from 23 July to 3 August. Scotland continues to use this ident until 4 December 2016. •
Life Story – This special ident is used from 23 October to 27 November 2014 features the male
pufferfish creates an amazing display of circles to attract females where the BBC One logo forms. It was used to promote the coverage of the epic six-part
Nature documentary,
Life Story narrated by
David Attenborough. •
Enjoy 2015 – Various items and themes related to the month of January, such as high street store sales and a fireplace are shown before the BBC One logo appears on a plain red background, with a mug of cocoa in the "O" of the logo. Another ident showing the two people riding at the ice skaters and the gloves showing the two are shown before the BBC One logo appears on a plain red background, with birds eating a suet ball that forms the "O" of the logo. First seen at 00:30 on New Year's Day 2015 and was last used airing into BBC News on 1 February 2015. •
Rio 2016 – In this ident, an
anteater is swinging a wooden hammer in the
Amazon rainforest. This ident was used for the 2016 Summer Olympics in Rio. First seen on 5 August 2016 and it was last seen on 21 August 2016. •
Planet Earth II – These three idents are introduced to promote the six-part nature documentary
Planet Earth II, in the first ident, mountains are staying still and it changes the sky from daytime to night-time during the Time-lapse (with clouds drifting away and turns into stars at night), in the second ident, two
Nubian ibexes are walking steadily across the steep of rocky mountains, female ibex is supported by a young male ibex to follow the tracks as the camera zooms slowly to see some Nubian ibexes walking the rocks, and the final one, a band of
flamingoes strides quickly towards the single flamingo in the water, albeit with an audio is the same as "Glitterballs", but more joyous than the other two idents. First aired on 6 November 2016 and it was last aired on 4 December 2016. In addition to the idents above, some modifications were made to existing idents to promote other programmes. A
chameleon, which caught and ate a fairy, was added to the
Forest ident to promote
Life in Cold Blood in February 2008; and to promote the
BBC One Wales series
Rolf Harris on Welsh Art, the Forest ident was again modified to have a paint like appearance. In addition to this, red noses were added to some of the hippos in the
Hippos ident for
Comic Relief programmes in 2007 and 2009, and an animated
Pudsey Bear was added to the
Ring-a-Roses ident for the
BBC Children In Need appeal for 2010. A modified version of
Mission Control was made for the
Doctor Who episode
The Bells of Saint John with the end of the ident appearing as if it had been hacked into by the Great Intelligence, and the
TARDIS was also seen used floating underwater in the
Hippos ident. In preparation for the 50th Anniversary special of
Doctor Who,
The Day of the Doctor, various idents throughout November have featured a rewind effect, with the
Eleventh Doctor intruding and informing the viewer that "the clock is ticking". A similar modification was made in August 2014, to promote, and which featured, the first episode to involve the
Twelfth Doctor. ==BBC America==