Dasha Astafieva wearing a
see-through fishnet dress without
underwear, at a
Playboy party in 2008 Fetish fashion has influenced mainstream fashion, both on and off the
runway. Many well-known designers have used fetish wear as an inspiration, borrowing details and incorporating materials such as
latex,
PVC,
lace,
vinyl and
patent leather. Such designers include
Thierry Mugler,
Jonathan Saunders,
Alexander McQueen,
Christian Dior,
Chanel and
Nicholas Kirkwood. The Alexander McQueen Autumn/Winter 2016
ready-to-wear collection was influenced by fetish fashion, and the inspiration for materials and pieces such as harnesses and corsets can be seen in most of the looks. Other brands have been created specifically for the fetish clothing luxury market. Fleet Ilya
, headed by the husband and wife team Ilya Fleet and Resha Sharma, began promoting the co-existence of fashion and BDSM as a symbiotic concept. Early adaptation of their leather harnesses by
Sienna Miller in 2006 and
Rihanna in 2009 led to an Autumn/Winter 2009 eponymous collection that featured fashion pieces and bondage tools alike.
The Restraint by Fleet Ilya exhibition and pop-up shop in collaboration with
Rankin followed in 2010. Subsequent collaborations with mainstream brands include Comme des Garçons, Jonathan Saunders and
Dion Lee, establishing Fleet Ilya's dedication to blurring the lines between high fashion and fetish wear. Zana Bayne, a post-fetish leather brand based in New York City was founded by Zana Bayne in 2010. Their work has been worn by celebrities such as
Beyoncé and
Lady Gaga. Zana Bayne has also collaborated with other brands such as
Marc Jacobs and
Comme des Garçons. Todd Pendu began working with Zana Bayne when he was at Comme des Garçons before becoming a full-time creative partner at Zana Bayne in 2012. Atsuko Kudo is another brand explicitly influenced by fetish fashion, who design and manufacture ladies wear made entirely in latex rubber.
Street fashion has also been influenced by fetish fashion. By late 2016 and through 2017, some fetish fashion elements had appeared in ready-to-wear and streetwear around the world. These elements include items such as chokers,
fishnets, corsets, and thigh-high boots; details such as straps, buckles, pierced ring hardware, and chains; and materials like patent leather and vinyl. ==See also==