Movie palaces became common in the 1920s, between the end of World War I and the beginning of the Great Depression. In the New York City area, only a small number of operators were involved in the construction of movie palaces. These theaters' designers included the architects Walter Ahlschlager,
Thomas W. Lamb,
C. Howard Crane, and
John Eberson. having built the 5,920-seat
Roxy Theatre on 50th Street in midtown during 1927. The Chanin brothers also had some experience in theatrical development, having built six
Broadway theaters in the mid-1920s.
Movie palace Development and opening The Chanins acquired a site on 75th Street between Broadway and Amsterdam Avenue in 1925 for the construction of a hotel and an attached theater. Two years later, in January 1927, the Chanins sold the site to the Havemeyer Construction Company. Film producer Herbert Lubin negotiated the sale on behalf of Roxy, who would operate the theater on the site, known as the Roxy Midway Theatre. Roxy retained Ahlschlager to design the new hotel and theater, and the Chanins were hired as the consulting engineers for the project. The sale came one month after Lubin established the Roxy Circuit, which planned to operate numerous movie theaters in New York City, with the midtown Roxy Theatre as its flagship. In April 1928, S. W. Straus & Company underwrote a $4.45 million loan on the Midway project, which at the time was nearly completed. An
airway beacon was placed on top of the hotel, and the project was renamed the Midway Beacon, a name that was kept as late as June 1928. The Roxy Circuit never operated the Midway Theatre because, in July 1928, the company sued to get out of its lease. At the time, Warner Theatres was considering acquiring the theater, which had been completed for a year but was unused. After
RKO Pictures considered leasing the Beacon, Warner Theatres ultimately bought the theater in November 1929, turning it into a first-run showcase for
Warner Bros. films on the Upper West Side. Warner Theatres then conducted changes to the acoustical properties of the auditorium to accommodate
sound films. The renamed Warner's Beacon Theatre opened on December 24, 1929, with the talking picture
Tiger Rose featuring
Lupe Vélez. ''
A Soldier's Plaything (1931), and The Lawless Woman'' (1931). The Chanins took over the Beacon Hotel and Theatre in April 1930, four months after the theater had opened. Amid speculation that the Chanins might redevelop the site (in the past eleven years, the brothers had torn down every structure that they had bought),
Irwin Chanin announced that the Beacon Hotel and Theatre would remain operational. The Beacon Enterprise Company, in which Warner Bros. owned 75 percent of the stock, was subsequently recorded as having leased the theater. The Beacon was one of several movie theaters that Warner Bros. operated along Broadway; the others included the Warners,
Hollywood,
Winter Garden, and
Strand. At the end of January 1932, Warner Bros.' operating lease on the Beacon Theatre expired, and the Central Amusement Corporation took over. The Chanins said the new management allowed the Beacon to show movies from more than one producer. To recruit soldiers during
World War II, the
United States Army exhibited a mortar and a machine gun in the Beacon's rotunda lobby while playing a short film in the auditorium. The theater also hosted
bond-buying events during the war.
Brandt Theatres acquired the Beacon in 1944 as the 120th theater in its chain. Two years later, the Beacon began presenting films and stage performances for children during Saturday matinees. The Beacon implemented a policy of presenting only
first runs at the end of 1948; the British picture ''
Don't Take It to Heart was the first to be screened under this policy. During 1949, the films shown under this policy included double features such as Easy Money/My Brother's Keeper, as well as traditional single features like A Yank Comes Back and Temptation Harbour. The Beacon continued to show double features throughout the 1950s, such as The Frightened Bride/The Caretaker's Daughter'' in 1953. The Beacon also screened Warner Bros. films. This caused a dispute in 1959, when the owners of the nearby Embassy Theatre filed a lawsuit, alleging that Warner Bros. had shown favoritism by selling distribution rights for three films to the Beacon rather than to the high bidders, the Embassy. Starting in 1962, the Beacon also showed
United Artists pictures through the UA's "Premiere Showcase"; the first film shown under this program was
Hong Kong. In January 1966, Brandt announced that the Beacon would present
legitimate plays along with films. The first live show under this policy, a
Yiddish vaudeville show, was canceled after two days. The next year, members of the American Association of Theatre Organ Enthusiasts restored the Beacon's long-unused organ. The Beacon then screened silent pictures accompanied by organ music, starting with
The General. as well as live shows including a ballet production in 1968. The Beacon implemented a "first
second run" policy in 1971, showing reruns of films that had just premiered (as opposed to reruns that had already been shown at other theaters). Though the reduced ticket prices increased the theater's income by 15 to 20 percent, the Beacon's owners were looking to sell the theater.
Conversion into live venue Early live shows Following the closure of rock venue
Fillmore East, Bow Wow Productions proposed hosting rock concerts at the Beacon in 1971. The concert series began later that year, and the theater charged ticket prices of up to $7.50 on these shows. The Beacon's concerts in 1971 tended not to have long runs due to disagreements between promoters and the theater's operators. By the early 1970s, the theater was still showing movies but was dimly lit and deteriorating. A writer for
Newsday said of the Beacon: "A rock ballroom is not just what Manhattan needs, but that may be what it's getting." By the next year, the Beacon had gained a reputation as a rock venue. A
New York Amsterdam News reporter said in 1976 that the Beacon "has transcended a galaxy of live-entertainment theaters" and had become a competitor to the
Apollo Theater in
Harlem. Singer and Metz formed a firm in August 1976, Singmet, which produced some of its own shows for the Beacon. The theater was closed in 1976 after Singer and Metz went bankrupt, and it was planned to be replaced by a supermarket. Hillyer, a Japanese-American, said she wanted to make the theater "a center for the two heritages we all have". and she intended to spend $75,000 on renovations. The
New York City Landmarks Preservation Commission (LPC) designated the Beacon Theatre as an interior landmark on December 11, 1979, citing the theater's "dramatic effects of rich ornamental details". 50/50 Productions, a company operated by Steve Martin, took over the Beacon's bookings in October 1981 Martin wanted to stage
Broadway shows at the theater, but he faced competition from
the Shubert Organization and the
Nederlander Organization, the two largest operators of Broadway theaters. The Beacon was renovated in 1982, and it was added to the
National Register of Historic Places the same year.
Failed conversion into nightclub Andy Feltz became the Beacon's manager in 1986. That February, the theater's owners announced plans to convert the Beacon into a nightclub and restaurant with a
discotheque. At the time, the Beacon was the only mid-sized live-concert venue in Manhattan; the two other similarly sized venues in the borough,
Avery Fisher Hall and
Carnegie Hall, were largely used for classical music. The operator of the planned nightclub,
Olivier Coquelin, said he and his architect
Charles A. Platt (a former LPC commissioner) had chosen the Beacon Theatre for conversion specifically because of its landmark status. Coquelin's company signed a seven-year lease for the theater that April. The nightclub would be built as a freestanding structure within the auditorium, thus reducing the need to modify the protected interior spaces. Area residents expressed concerns that the renovations would damage the landmarked design features. Preservationists and community groups, including the Committee to Save the Beacon Theatre, organized in opposition to the plans. The LPC voted to approve the plan in July 1986. Afterward, Coquelin said he would need to spend $3 million to renovate the theater because of its deteriorated condition. The city rejected the conversion proposal that December because the planned dance floor was too large under
zoning regulations. The city government approved the plan after the dance floor's size was reduced. Two benefit concerts were hosted to fund the groups that opposed the theater's conversion. In September 1987, a
New York Supreme Court judge overturned the LPC's approval of the conversion on the grounds that it would threaten the quality of the theater's architecture. During this time, the Beacon was still hosting concerts; along with the Apollo, it was one of two venues in Manhattan with frequent rock, pop, and soul concerts. The theater's operators filed an appeal of the Supreme Court's ruling in October 1988. The
New York Court of Appeals overturned the Supreme Court decision, sending the plan back to the LPC.
Continued use as live venue By 1989, the theater's operators no longer intended to turn the theater into a nightclub, having hired MSG Entertainment as the theater's exclusive booking agent for several years. The Committee to Save the Beacon Theatre expressed optimism but continued to monitor the theater's usage. Following the efforts of the Committee to Save the Beacon Theatre, Nanci Callahan founded the West Side Cultural Center, which was to stage children's programming, dances, and operas at the Beacon. In late 1991, the Beacon was temporarily converted into an
IMAX theater; the IMAX format's large screen necessitated that most of the seats be closed off due to poor sightlines. The theater was then refurbished again in the early 1990s for rock concerts. Feltz continued to manage the Beacon until 2006. Cablevision committed at least $10 million toward a future restoration of the Beacon, The restoration also involved replacing the electrical system, upholstering the seats, restoring decorations in the lobby and the auditorium, and upgrading backstage functions. The workers restored features such as the Broadway ticket booth, which had been painted over numerous times, and the chandelier above the auditorium, which had been hanging from a coffee tin. The Beacon's lighting system was upgraded in 2014 to accommodate the venue's events, which at the time included concerts, comedy, broadcasts, and film screenings. For over a year, from early 2020 to July 2021, the Beacon Theatre was temporarily closed due to the
COVID-19 pandemic. A new sound system was installed at the Beacon in August 2022. ==Entertainment==