From 1984 to 1993, a group of 16 late-aged women were picking stocks in the
Dow Jones and over the course of nine years were claiming returns of 23.4% on their stocks. Once they went public with the amazing returns, they gained national recognition for their success. The Beardstown Ladies, with an average age of 70 (1994), were asked to appear on
The Donahue Show, CBS's
Morning Show, NBC's
The Today Show, and ABC's
Good Morning America. For six straight years they were honored by the National Association of Investors Corp's "All-Star Investment Clubs". In 1993, they produced their first home video for investors called,
The Beardstown Ladies: Cooking Up Profits on Wall Street. By 1994, they wrote their first book, ''The Beardstown Ladies' Common-Sense Investment Guide
, which sold over 800,000 copies by 1998 and was a New York Times'' Best Seller. The Beardstown Ladies become a global phenomenon and TV stations from Germany, Brazil, and Japan were interviewing them and taping their monthly meetings in Beardstown. The seeds of scandal were planted in late 1998: a Chicago magazine noticed that the group's returns included the fees the women paid every month. Without them, the returns dwindled to just 9%, underperforming the Dow. An article in
The Wall Street Journal led the ladies to hire an outside auditor, which proved they had indeed misstated their returns.
Time jokingly stated that they should be jailed for fraud and misrepresentation. , the Beardstown Ladies were still buying stocks. ==Notable people==