In 1884, at the suggestion of Hesba Stretton he brought together a number of leading philanthropists to found the London Society for the Prevention of Cruelty to Children (modelled on a similar initiative in
Liverpool), launched at London's
Mansion House on 8 July. The London body's first chairman was veteran social reformer, Lord Shaftesbury. The Society evolved to become the NSPCC some five years later (14 May 1889), with Waugh as its honorary director and
Queen Victoria as patron. Under Waugh's leadership and guidance, 200 local NSPCC branches were created across the UK to campaign for children to be protected from harm, neglect and abuse. Local groups raised funds for the NSPCC, funding a body of inspectors to investigate and prevent cruelty to children. Many of the fund-raisers were middle-class women who, according to social historian George Behlmer, were ‘left no room for doubt on the subject of female duty'. Its women supporters had to postpone fighting for their own rights until ‘the citizenship and rights of children are established’.
Lord Herschell's subsequent independent review of the NSPCC management dismissed the slanders, found that the NSPCC had not been financially mismanaged and made some sensible recommendations about tightening up the administration that he concluded was fundamentally sound. And although Herschell found that Benjamin Waugh sometimes used too vehement and impetuous language, "It was rare for the zeal and enthusiasm to promote a great cause... [to be] combined with a philosophic calm". Waugh was so dedicated to the Society that he refused to take a salary for the first 11 years, relying solely on the income from editing the
Sunday Magazine which he eventually gave up in 1895. By early 1904, he was so worn out from over-work that his doctor insisted he take a complete break in the form of a six-month ocean voyage. Although he returned to work in August that year, ill-health compelled him to resign from the NSPCC in March 1905 and he died three years later while visiting
Southend-on-Sea, where he is buried in the borough cemetery in Sutton Road. ==Family and homes==