Bent Image Lab co-founder and director David Daniels invented an animation technique he termed
Strata-cut, a unique form of clay animation in which internally packed "loaves" of clay are animated in thin slices, revealing the movement of the pre-sculpted images within. The technique of
strata-cut was first used in Daniels' 1985 short film,
Buzz Box, then later in animated segments of the ''
Pee Wee's Playhouse series during the mid-90s, and in the music video for Big Time'' by
Peter Gabriel (1986). In September 2016, Daniels gave a demonstration of his unique Strata-cut technique at the
Anthology Film Archives in New York City. Before co-founding Bent Image Lab, David Daniels was a director at the Will Vinton Studios, where he helmed commercial projects for
M&M's,
Levi's,
Fanta and broadcast promos Fox NFL. Bent co-founder Chel White is an independent director who has been making films since the mid-1980s. His 1991 experimental short film,
Choreography for Copy Machine (Photocopy Cha Cha), is widely considered the first film to make use of a technique in which people and objects are animated directly on the glass platen of a photocopy machine. White's other films include the shorts
Dirt,
Magda and
A Painful Glimpse Into My Writing Process (In Less Than 60 Seconds), and the feature film
Bucksville. Among White's notable commissioned projects are his 2006 music video
Harrowdown Hill for
Radiohead lead singer
Thom Yorke, which features the first use of the
Smallgantics technique, as well as the 2007 short film,
Wind, commissioned by Radiohead's creative director Dilly Gent and the climate change awareness group Live Earth. Along with eight other Live Earth commissioned films,
Wind made its world premiere in the opening night program of the 2007
Tribeca Film Festival with keynote speaker
Al Gore. Since 1999, three of Chel White's short films have screened as part of the
Sundance Film Festival Bent Image Lab co-founder and executive producer Ray Di Carlo got his start in the film industry working on special effects in feature films. His first project was
The Abyss (1989), where he came on as Lead Man for Donald Pennington. Di Carlo produced visual effects for ''I'm Not There
, Paranoid Park (2007), and Milk'' (2008). Bent director
Rob Shaw is known for his innovative music videos and the ability to mix different forms of media such as stop motion animation, CG, live action and 2-dimensional animation. He has directed several animated television shorts for IFC's
Portlandia,
Koodo Mobile, and
Kellogg's, as well as music videos for
They Might Be Giants,
At the Drive In and several videos for
Aesop Rock (including the song
Rings). Shaw's animated short film,
The Machine, a modern-day cautionary fable about humans and machines, won Best Animated Short from the 2010
Atlanta Film Festival. Bent director Solomon Burbridge's work includes short, mature-themed segments for
MTV, the
Bacon Wars segment on
Netflix's
Disjointed series, and commercials for
Old Navy,
Tums,
MasterCard, Arrowhead and
U.S. Navy. He has been a director at BENT since 2007. His film
Phase 5 screened in the 2004 Sundance Film Festival. Using the title Design Lab, Burbridge has often co-directed projects with director/designer Joshua Cox, who joined Bent in 2010. Their commercial clients include
Honda, Bogs,
Cartoon Network and a film for the Advertising and Design Club of Canada called
The No Shit Show. Joshua Cox's short film
Proximity was winner of the Animation Award in the 2014
New Orleans Film Festival. Argentine-born director
Carlos Lascano is an accomplished filmmaker known for his short films, music videos, and commercials. His work includes a noteworthy ad for
Coca-Cola Spirit of the Euro produced at Bent Image Lab. Bent Image Lab and/or its directors have won awards from the
Clio Awards,
The One Club,
D&AD,
Promax BDA awards,
Cannes Lions,
Daytime Emmy Awards, and several awards from the Chicago International Television Awards. Two commercials directed by Chel White (OfficeMax ''Santa's Helper
, and Fila Mash
) were included in the program The Art and Technique of the American Television Commercial''
The AICP Show at
MoMA and are included in the permanent collection of the
Museum of Modern Art in New York. Film festival awards include 'Best Television Program for Adults' from the 2012
Ottawa International Animation Festival for Bent Image Lab director Rob Shaw's
Rats (stop-motion segments for the
IFC show
Portlandia), Best Short Film from the 1998
Stockholm International Film Festival for Chel White's
Dirt, Best Animated Short for Rob Shaw's
The Machine from the 2010 Atlanta Film Festival, and the Grand Jury Prize for Best Animated Short for White's
Magda from the 2004
Florida Film Festival. Chel White's music video
Harrowdown Hill for Radiohead's lead singer Thom Yorke won Best Music Video in the 2007
SXSW. ==Visual effects==