General As one of the few lesbian romances depicted on
daytime television, Bianca and Maggie's romance gave lesbian viewers a pairing they could relate to, and inspired closeted lesbian viewers to reveal their sexuality. The kiss was also listed as one of television's most "unforgettable kisses" in Andréa Demirjian's 2006 book
Kissing, with the rating of "Really Good". In October 2008,
Soaps In Depth named Bianca and Maggie one of soap opera's 100 greatest couples. Bianca being brought back to the series in 2000 made her the first major character on a soap opera to come out as gay or lesbian. two years of no on-screen romance for Bianca frustrated fans who supported a relationship between Bianca and Maggie; these fans formed a
shipping community that came to refer to the match-up as "BAM" (for
Bianca
and
Maggie). BAM fans were vocal and persistent in campaigning to writers and executive producers of
All My Children for inclusion of the relationship. They sent letters, videos, T-shirts, and roses to the network. '' dressing room, with Absolute BAM poster in the background. The fans sent gifts to Hendrickson and Riegel. "I won't work for several days and then I'll come back and my room is filled with boxes. It's hysterical!" exclaimed Hendrickson, who cited her favorite gift as being her "Absolute BAM" poster, a reference to
Absolut Vodka, Riegel received the gifts positively as well: "[BAM] sent me and Liz [Hendrickson] this big package with presents, hats and posters that say 'Absolute BAM'. All of them wrote us these wonderful notes about what the characters and the storyline means to them. I don't know how this happened, but I'm incredibly inspired and energized by it." BAM fans' efforts drew the attention of leading soap opera magazines, which frequently commented on the widespread fan support for Bianca and Maggie's relationship; they were voted "Best Non-Couple" of the year by readers in the December 31, 2002
Soap Opera Digest issue.
Jean Dadario Burke, the show's then-executive producer, was noted as saying, "There was wonderful chemistry with Bianca and Maggie." Three years after his 2003 comments, Frons titled Bianca and Maggie "the supercouple of daytime". which spun into "heated" debate regarding Maggie or Lena being better suited for Bianca. Hendrickson weighed in on her character's mixed signals. "There's a huge question mark hanging over her head, isn't there?" she said. "But I think that almost any woman at that age [has one]. I think every woman and every man, at some point at their life... It's only natural to think twice about your sexual orientation." Their confusion regarding Maggie's sexual identity led to
Soaps In Depth putting Bianca and Maggie on the cover of a 2003 October issue detailing November storylines with the caption "Together At Last!", though the actual article did not document an opportunity of a romantic relationship between the two. The news was followed by soap opera press covering the event as well. "It's the moment BAM fans have been waiting for on
All My Children, but thought would never come: Maggie finally 'fesses up to Bianca about her true feelings for her 'best friend'," announced
Soap Opera Digest. Hendrickson was excited about the revelation. She stated, "It's about time!" On November 1, 2004,
SOAPnet, described as the new way to watch soaps, launched shopsoapnet.com. The site is an on-line shopping boutique which offers customers SOAPnet-themed items, including products from its original programs
I Wanna Be A Soap Star and
Soap Talk, as well as exclusive SOAPnet-brand merchandise. SOAPnet stated that they are always looking for unique ways to put a new twist on a long-loved genre. One aspect of their marketing was to make popular soap opera couples a part of the equation. With Bianca and Maggie's visibility as one of the more "in-demand" couples,
ABC saw this as part of their market. "Soap opera fans have a history of supporting character couples and giving their favorite couples nicknames that combine the letters of the characters' names. For example, fans of a
Nikolas and Emily pairing on
General Hospital refer to the couple as 'NEM'. Shopsoapnet.com will honor this tradition by offering limited edition bracelets engraved with a few of these popular couple names including NEM and BAM. BAM honors a Bianca and Maggie pairing on
All My Children," the press release stated. The Bianca and Maggie (BAM) ID bracelet originally went on sale for $14.95, as seen in the ABC TV Store with the advertisement of the couple's star-crossed predicament:BAM bracelet —
All My Children’s Bianca and Maggie (BAM) may not be a soap super couple...YET! That doesn’t mean you shouldn’t show your support for the intriguing duo that can’t quite seem to get together (it’s like they’re distracted or something) with this stylish brushed-pewter/nickel-plated ID emblem featuring engraved lettering, a 6 ¾" velvet strap in forest green and adjustable chain strap. Limited edition. In December 2008,
Broadway Cares/Equity Fights AIDS, which raises funds for
HIV/
AIDS-related causes, started contest Battle of the ABC Daytime "Power Couples" for the 2009 year. Though no longer a couple and not on the Broadway Cares official list for the competition, The team said Bianca and Maggie's story "never ended" and that for "the fans who fell in love with this couple, and watched them from the early days of friendship, through personal struggles and triumphs, with the hope that their dream would be realized and these two best friends and soul mates would finally be together, the story will live on forever". Hendrickson was also upset about the storyline.
Soap Opera Weekly magazine's January 23, 2007, issue quoted Hendrickson as saying that she found out about Maggie cheating on Bianca by watching the show (since her character had not returned to Pine Valley at the time). "I was screaming and yelling at the TV. I was very upset. It was a huge shock to me," she relayed. Although, there was something Hendrickson was pleased about with the storyline of Maggie returning to chase after Bianca — Maggie's sexuality. It was apparent that Maggie had come to terms with being a lesbian. While upset that Maggie cheated on Bianca, Hendrickson was content that Maggie cheated on Bianca with a woman, confessing that she had always felt that Maggie was leaning more toward the women than the men; she relayed her happiness about the writers having made a decision about Maggie's sexuality. Maggie being complete in her sexuality with Bianca was something viewers had wanted for years; it was tainted with the cheating storyline. Unlike Hendrickson, Riegel found the news of Maggie's betrayal refreshing: "It's so funny how the fans are all up in arms like, 'Maggie would never cheat!' When they told me Maggie was cheating, I went like, 'Woo hoo!' because an actor wants interesting stuff to play." Brownworth felt that it had an unhealthy angle to it, and made several comments voicing her and her publication's detest toward the romance.
TV Guide named Zarf/Zoe, as well as her storyline, one of the worst of 2007. Maggie eventually returned to Paris at Bianca's request, but with a hint that they may once again be united. "Bianca still loves her," former head writer
Megan McTavish assured the audience. "And yet, at the same time, I don't think it's a given that you necessarily forgive the person who cheated on you. So Maggie has an uphill climb." McManus started off the interview asking the actresses how they felt about the writers having Maggie be unfaithful to Bianca. "I was totally upset about it. Are you kidding me?!" Riegel stated. "I was really surprised. But you know...Maggie's been confused, so it's not entirely surprising, but... I was...yeah... Those were hard scenes to do... We were both, like, genuinely upset," she continued. Riegel returned to the series on October 17, 2008.
Tamara Braun was brought on as Reese Williams soon after. Riegel credited her comeback to her Internet series
Imaginary Bitches. She said its
All My Children viewers who also watch the web series forced her to establish that Bianca was needed back in Pine Valley. "It was then that I realized how much people wanted to see Bianca back," she said, "how upset they were that Erica had been to prison and Bianca hadn't visited her. And they were angry at me! I was like, 'Wait a minute. I want to go back!'" Reese Williams would allow Bianca the type of physical onscreen intimacy she had not had before on the series, and their romance would also include the first same-sex marriage proposal and wedding on an American soap opera. Hendrickson was not excited about the revelation. and the feeling that the writers no longer understood Bianca or what she was about, Riegel decided to permanently exit the role in 2010; she joined Hendrickson on
The Young and the Restless soon after, as
Heather Stevens.
Criticism Bianca and Maggie's romance received criticism in addition to praise; there was a part of the audience that saw the romance as detrimental to both characters; they cited that it reinforced the notion that straight women can be "converted" by lesbians, or that lesbians and straight women cannot be friends without sex becoming an issue between them. ==See also==