Impact on language The Wall Street Journal said that of all the concepts and phrases from
Nineteen Eighty-Four that have been adopted in common language, "Big Brother" is the most pervasive. Ben Zimmer wrote that its current use has subverted its earlier meaning of an older brother, protector or carer. In the early 1900s, the phrase was commonly associated with charities, such as the Big Brothers movement, which in 1904 facilitated youth mentoring in
New York City, later expanding to
Big Brothers Big Sisters of America.
Use as metaphor Since the publication of
Nineteen Eighty-Four, the phrase "Big Brother" has been commonly used as a
synecdoche to describe any overly-controlling authority figure, increased government surveillance and loss of privacy. Immediately after the novel's publication
Life magazine, in its 4 July 1949 issue, warned that the United States could fall under the influence of a Big Brother figure. The
Oxford English Dictionary states that it came into common use in 1953. During the 1950s it was used for a wide range of targets, including the Conservative government,
President Eisenhower,
Lord Beaverbrook,
Mao's China, the
House of Lords,
trade union leadership, the
Coal Board and the
Post Office. in George Orwell Square in
Barcelona, Spain In 2007, concerns about the rise of
surveillance cameras in the UK led to the Commons home affairs select committee launching an inquiry. A report published by the
Royal Academy of Engineering recommended the use of "community webcams", which it said would "prevent a Big Brother state".
Big Brother Watch, a British civil liberties campaign group founded in 2009, is named after Orwell's character with the aim of campaigning against
state surveillance. Big Brother was again referenced in relation to concerns about state surveillance in the UK in 2019, when the government's surveillance camera commissioner warned that the country was moving towards a surveillance society through the use of technology, such as
CCTV in public places and
facial recognition cameras. In May 2025,
El Pais reported on the large network of video surveillance and facial recognition cameras used in
São Paulo named Smart Sampa, describing it as "'Big Brother' is watching with 25,000 cameras".
The Times described the cancellation of the
1984 film adaptation of
Nineteen Eighty-Four in Thailand in 2014 as a ban by "Thailand's Big Brother". When the film was due to be screened by the Punya Movie Club in
Chiang Mai, the art gallery booked for the screening was warned by police for the film's political content. The novel was viewed symbolically as a protest against General
Prayut Chan-ocha, who had seized power in a
2014 political coup and had been depicted in posters as Big Brother.
China's
Social Credit System has been described as akin to "Big Brother" by detractors, where citizens and businesses are given or deducted good behavior points depending on their choices. In September 2025,
The Independent reported that the proposed introduction of
digital identity cards in the UK raised fears of a "Big Brother state" and a "dystopian nightmare" based on concerns about privacy and civil liberties. Big Brother has been referenced in concerns about
online privacy issues, including the gathering of
personal data by
tech companies. The rise of
artificial intelligence also raised concerns about the use of personal data, with the phrase "Big Brother" being incorporated into media headlines.
Tim Harford in a
BBC article warned about "'Big Brother' technology", comparing the
telescreen used to monitor the population by Big Brother in the novel to devices like voice-activated
smart speakers produced by large corporations. The growth of worker surveillance technology, including turnstile data and monitoring software of mobile and home-based workers was described as "your Big Brother boss" by Charles Arthur in
The Independent. Maria Bustillos wrote in
The New Yorker about the emergence of "Little Brother", the use of technology by citizens to record public events and observe those in authority, which was described as "inverse
panopticon 'sousveillance'". In 2010, Walter Kirn commented in
The New York Times that "Little Brother" intrusion of personal space through
webcams and
viral videos had replaced Big Brother surveillance as the prevalent challenge in everyday life.
The New York Times said that Big Brother was the most ubiquitous metaphor for mass surveillance, but postulated that surveillance technology has become too sophisticated for the phrase to accurately capture the extent of the threat.
In popular culture In the decades following the publication of
Nineteen Eighty-Four, many musicians have been inspired by its concepts. In 1971, the American rock band
Rare Earth released "Hey Big Brother", which includes the lyrics, "If we don't get our thing together, Big Brother will be watching us". In the song titled "
Only People" (1973),
John Lennon sings the line "We don't want no Big Brother scene". American musician
Stevie Wonder included the track "Big Brother" on his studio album
Talking Book (1972), comprising lyrics focusing on America's treatment of minorities. The English musician
David Bowie gained an appreciation of the novel from an early age. He had wanted to create a television adaptation but could not get the rights. His studio album
Diamond Dogs (1974) incorporates themes from the novel in the tracks "
Big Brother" and "1984". In 1979, the American punk rock band
Dead Kennedys released a song titled "
California Über Alles", which compared governor of California,
Jerry Brown to "Big Bro on white horse". British rock band
The Alan Parsons Project said that their
sixth studio album and single titled "
Eye in the Sky" was inspired by Orwell's novel and that they based the album on the concept that Big Brother is watching.
Rage Against the Machine incorporated the lyrics "Orwell’s hell a terror era coming through/ But this little brother is watching you too" in the track "
Voice of the Voiceless", released in 1999. On New Year's Day, 1984, an international satellite installation by
Nam June Paik titled
Good Morning, Mr. Orwell was televised as a celebration of television and a rebuttal to Orwell's dystopian vision. The show featured American rock band
Oingo Boingo performing the song "
Wake Up, (It's 1984)", which includes the lyrics, "Big Brother's screaming but we don't care, cause he's got nothing to say". Paik admitted to
The New York Times that he had not read the novel, describing it as "boring". The image of Big Brother played a key role in
Apple's "
1984" television commercial introducing the
Macintosh, which aired at
Super Bowl XVIII on 22 January 1984. The Orwell Estate viewed the Apple commercial as a copyright infringement and sent a
cease-and-desist letter to Apple and its advertising agency. The commercial was never televised again. Subsequent ads featuring
Steve Jobs mimicked the format and appearance of the original ad campaign. The worldwide reality television show
Big Brother is based on the novel's concept of people being under constant
surveillance. In 2000, after the
United States version of the
CBS program
Big Brother premiered, the Orwell Estate sued CBS and its production company Orwell Productions, Inc. in federal court in Chicago for copyright and trademark infringement. The case was settled but the amount that CBS paid to the Orwell Estate was not disclosed. Due to Orwell's work entering the
public domain in 2021 in the UK and 2040 in the US, the literary agency AM Heath had the phrase "Big Brother is watching you" trademarked to ensure that the Orwell Estate maintains control of merchandise. The phrase "Big Brother is watching you" features in the design of a commemorative
£2 coin produced by the
Royal Mint in 2025 to mark 75 years since Orwell's death. == See also ==