Bloghouse

The term "bloghouse" was originally defined by Carles, the anonymous writer behind the music and culture blog, Hipster Runoff. He used the term in a post titled "WTF is Blog House?", published on July 10, 2008, to describe several prominent electronica-related acts that were being described as "bloghouse". In the article Carles, listed several artists as part of the bloghouse umbrella, including prominent acts like Justice and Crystal Castles, alongside artists that would later be more closely associated with the blog rock movement, such as Black Kids. Artists like Interpol from New York's post-punk revival scene were also mentioned. Over time, the sound of bloghouse became more narrowly defined, describing a proliferation of electronic music artists that were associated with the early online musical blogosphere. == Characteristics ==

Bloghouse has been described as a microgenre. At the time, bloghouse artists gained popularity primarily through the early stages of online music discussion on MP3 blogs and websites like Hype Machine, Music for Robots and Blogspot. In 2021, author Lina Abascal defined the bloghouse era as being: Bloghouse was defined not by sound but by distribution. Rather than relying on traditional labels, tracks were shared by independent music bloggers, frequently using platforms like Blogspot paired with file-hosting services like MediaFire or zShare. Listeners now learned about new artists through blogs before encountering them in clubs or at shows. Promoters booked acts based on online attention. == History ==

2000s: Origins " in 2007 During the early to mid‑2000s, the widespread adoption of home computers and dial-up internet contributed to a new form of musical distribution, music blogs. By 2003, nearly 60% of Americans had internet access, compared to just 40% in 2000. Hunter later changed the name of his website to "thecobrasnake.com" after receiving a cease and desist letter from Polaroid. The website was later retroactively described as "Instagram before Instagram". == Revival ==

During the late 2010s to early 2020s, the bloghouse era became an influence on hyperpop artists such as SOPHIE and Charli XCX, Snow Strippers Dua Lipa's 2019 track "Don't Start Now" has been described as "bloghouse-esque", while artist Grace Ives was labelled a "bloghouse revivalist". Bloghouse and its social media subculture has been credited by David Grellier (of College and Valerie) as a formative influence on synthwave via Grellier himself, Maethelvin, Anoraak and others. Additionally, the bloghouse era has been recognized as an influence on the 2020s underground rap scene, with Pitchfork describing rapper Fakemink's 2025 single "Easter Pink" as "Bloghouse meets cloud rap". While bloghouse has been described as a precursor to online distribution-based music scenes like "SoundCloud rap". == See also ==