BMW originally planned to sell the i8 in about 50 countries, with the U.S. expected to be the largest sales market. In Europe, BMW expected the UK, Germany and France to be the top markets. Global deliveries to retail customers totaled 1,741 units in 2014, and 5,456 in 2015, totaling cumulative sales of 7,197 units worldwide through December 2015. By March 2020, worldwide sales since inception totaled more than 20,000 units, making the i8 the world's top selling plug-in electric sports cars, and exceeding sales of all competitors in its segment combined.
Australia Deliveries in Australia for the i8 commenced in March 2015, priced at $299,000
AUD. 155 units of the i8 were sold in Australia by the end of its production. Unlike international sales process where the i3 and i8 were sold at dedicated BMW i Stores, Australia had six dedicated dealers across the country that were authorised to sell the i8: BMW Melbourne (South Melbourne, Victoria), BMW Sydney (Rushcutters Bay, New South Wales), Brisbane BMW (Fortitude Valley, Queensland), Perth Auto Classic (Burswood, Western Australia), Adelaide BMW (West Terrace, South Australia) and Rolfe Classic (Phillip, Australian Capital Territory). Service and repair facilities for the BMW i8 were available at 11 authorized BMW dealers around Australia.
China Pricing in China started at (~). Initially, sales of the BMW i brand vehicles were limited to seven dealerships in
Beijing,
Shanghai,
Shenzhen and
Shenyang. BMW expected combined sales of around 1,000 units for its i3 and i8 models through December 2014.
India BMW introduced four variants of i8 in the Indian market in February 2015. This was the costliest offering from BMW in the country, at a price of INR 2.29 crore (ex-showroom). The car was sold through exclusive
BMW i dealerships established in the cities of
Chennai,
Delhi, and
Mumbai.
Japan On 14 November 2013, BMW announced they were taking orders for the i8 in Japan. Pricing started at ¥19,170,000 () which included the 8% consumption tax.
Thailand At the 2014 Bangkok International Motor Show, BMW announced that they were taking orders for the i8 in Thailand, priced at ฿11,839,000 THB and ฿12,389,000 THB, which included the 8% consumption tax. On 28 August 2018, BMW announced they were taking orders for the i8 Roadster, priced at ฿12,999,000 THB.
Indonesia The i8 was launched at Gaikindo International Auto Show 2016 and went on sale in June 2017, followed by the roadster version two years later.
Europe A total of 61 units were delivered in Europe in June 2014, its first month in the market. European sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. ;Spain The i8 was available in Madrid starting in 2016. ;Germany The i8 was released in Germany in June 2014, , registrations totaled 986 units. ;Switzerland Deliveries began in June 2014, and a total of 64 units were registered in 2014. Cumulative sales reached 117 units through June 2015. ;United Kingdom Deliveries started in the UK in July 2014, with pricing starting at . The BMW i8 qualified for exemption from the
London congestion charge, which was one of the factors driving its demand. The BMW i8 was eligible for the government's
Plug-in Car Grant until February 2016, when changes to the grant scheme eliminated eligibility for plug-in vehicles with a retail price over . Two weeks after deliveries began, the i8 was sold out in the UK, and, by August 2014, there was a 10-month waiting list. A total of 1,307 units were registered by the end of June 2016. , about 1,700 i8s had been sold in the UK since mid-2014, making the British market the largest in Europe.
Mexico The i8 was available in Mexico starting 2014 with a price tag of $2,299,900 MXN. On 30 August 2018, BMW announced they were taking orders for the i8 Roadster, priced at $3,199,900 MXN.
United States . Pricing for the BMW i8 destined for the U.S. market started at , including destination and handling fees and before any applicable
government incentives. First deliveries to retail customers in the U.S. took place at the 2014
Pebble Beach Concours d'Elegance on 15 August. In order to commemorate the i8's American launch, a 2014 BMW i8 Concours d'Elegance Edition was auctioned during
Gooding & Company's annual Pebble Beach Auctions. This special edition car featured BMW Individual Frozen Grey Metallic exterior paint, Dalbergia Brown leather upholstery, trim accents in BMW i Blue, and other unique features. The car was sold for ( or ) on 16 August 2014, six times the retail price of the i8. The proceedings went to the Pebble Beach Company Foundation. Sales in 2015 reached 2,265 units, up 308% from 2014. A total of 6,776 units were sold through December 2019.
Sales figures ==Awards and recognition==