Toyota's initial global sales goal was to sell more than 60,000 Prius PHV a year, with Japan as the main market and aiming for 40,000 units, two-thirds of the carmaker's global sales goal. allowing the Prius PHV to rank as the second most sold
plug-in electric car for 2012. Sales in 2012 were led by the United States with 12,750 units delivered, followed by Japan with 10,970 units. and the top selling
plug-in hybrid in the UK (470 units), The top selling European market was the Netherlands, with 1,184 units sold during 2012. Accounting for cumulative sales since its inception, the Prius PHV ranked as the world's third best selling PEV by December 2014. By May 2015, the Prius plug-in fell to fourth place after the
Tesla Model S. and by November 2015 it was also surpassed in the global ranking by the
Mitsubishi Outlander P-HEV, as the Prius sales declined after the end of its production in June 2015. , global first-generation Prius PHVs sales totaled 75,400 units since 2012, with the North American market accounting for 56.6% of all sales. The second-generation Prius Prime was released to retail customers in the U.S. in November 2016, The European market is led by the Netherlands with 4,134 units registered by the end of November 2015, During its first month in the market sold 21 units. The Prius Plug-in is eligible in several provinces for
purchase rebates. According to its battery size, the Prius PHV was eligible in
British Columbia for a rebate starting on 1 December 2011. In
Quebec the plug-in was eligible for a rebate beginning on 1 January 2012, and a rebate in
Ontario under its Electric Vehicle Incentive Program. A total of 63 units were sold during 2012, and 212 in 2013. Cumulative sales totaled 1,102 units through December 2017. In May 2017, Toyota Canada announced availability of the second-generation Prius Prime for the Canadian market. Initially available in both a standard and a Technology package, the model was exclusively available in Quebec (qualifying for a provincial rebate) in recognition of a 60 percent increase in plug-in vehicle sales in the province during 2016. After selling more than 700 Prius Primes in Quebec, in January 2018 Toyota Canada announced a nationwide release for the Prius Prime and an additional Upgrade trim between the standard and Technology levels. It is eligible for a rebate from the British Columbia government; a rebate from the Ontario government was available until the cancellation of the province's
cap-and-trade program in July 2018.
France Deliveries of the Prius Plug-in Hybrid began in France in September 2012. Pricing started at (~ ) including
VAT and before any applicable
government incentives. Excluding the environmental bonus, the plug in version is (~ ) more expensive than the conventional hybrid model. The Prius PHV was the top selling plug-in hybrid in France for 2012 with 413 units registered, more than doubling Ampera sales (190).
Japan Toyota began taking orders on late November 2011 and the Prius PHV was released on 30 January 2012. The price of the plug-in, including consumption tax, starts at () for the entry-level S trim and goes up to () for the G trim with leather option. Toyota's sales target for the Japanese market was set between 35,000 and 40,000 units per year. An additional 5,187 units were sold in 2014. In October 2013 Toyota announced upgrades and reduced pricing for the 2014 Prius PHV in the Japanese market. The model is offered in a new two-tone paint scheme, newly designed aluminium alloy wheels, LED illumination for the "PHV" and "Hybrid Synergy Drive" badges. Interior changes include a padded compartment box in the center of the dashboard for keeping the smartphone, and some dark wood grain inserts in the center console and the armrests. In addition, Toyota explained that the 2014 Prius Plug-In Hybrid is manufactured using an improved spot-welding process that results in increased structural rigidity, which reduces noise and vibration, and improve ride quality and steering feel. The Japanese-market 2014 Prius PHV is offered in four trim levels: L, S, G and G Leather Package. The base price was reduced to (), and the advanced model starts at (). Sales in 2017 totaled about 26,700 units. , cumulative sales of both Prius plug-in generations totaled 48,800 units sold. A total of 1,184 units were sold during 2012, making the Prius PHV the second best selling plug-in electric vehicle in the country after the
Opel Ampera (2,693 units), and also making the Netherlands the top selling European market for the Prius PHV during 2012. ranking third in the Dutch plug-in electric car segment after the
Mitsubishi Outlander P-HEV (8,038) and the
Volvo V60 Plug-in Hybrid (6,238).
Sweden The Prius PHEV was the top selling plug-in electric car in the country during 2012, with 499 units sold. An additional 376 units were sold in 2013, and ranked as the second most sold PEV that year. After the subsidy is applied, the Prius Plug-in ends up on par with the
Nissan Leaf electric car. Deliveries to fleet customers began in August 2012. , a total of 470 units were sold since its introduction to the market in July 2012, allowing the Prius PHV to surpass the
Vauxhall Ampera and ranking as the top selling
plug-in hybrid in the country. In 2013 the Prius PHV ranked again as the top selling plug-in hybrid with 509 units sold, up 8.5% from 2012. Cumulative sales through December 2013 reached 979 units. , the Prius plug-in ranked second after the Nissan Leaf, then the British market leader, but by December 2014 it fell to fifth place among plug-in electric cars, and second place among plug-in hybrids after the
Mitsubishi Outlander P-HEV. A total of 1,580 Prius PHVs were registered in the UK by the end of December 2015. Retail deliveries of the second-generation Prius PHV are scheduled to begin in March 2017. The plug-in hybrid is available in two trims, Business Edition Plus and Excel, with pricing starting at (~ ) for the Business Edition, and (~ ), both, before any government's incentives. The Prius PHV is eligible for a (~ ) purchase grant.
United States The production Prius Plug-in Hybrid was introduced in the U.S. on 16 September 2011, at the Green Drive Expo in
Richmond, California. For the 2012 and 2013 model year the sales price in the U.S. started at for the base model and for the advanced trim before any applicable
government incentives. All trims had a delivery fee. In October 2013 Toyota announced a price reduction for the 2014
model year Prius Plug-in, cutting off the base price, and for the advanced version, in order to boost flagging sales. There were no changes in the vehicle content as compared to the 2013 model, and the price reduction took effect in November 2013, when deliveries of the new model year began. The 2017 Prius Prime starts at for the base model and for the advanced trim before any applicable federal government incentives and local rebates. All trims have a mandatory delivery fee. The Prius Plug-in also qualified for California's
Enhanced Advanced Technology-Partial Zero-Emissions Vehicle (EAT-PZEV) status, which allowed plug-in owners to have free access to use
carpool lanes even when traveling solo. The Prius Prime is eligible for federal tax credit of due to its larger 8.8 kWh battery. Also meets eligibility for additional incentives at the state and local level. The Prime also qualifies for California's clean air green sticker for free access to high-occupancy vehicle lanes. On 22 April 2011 Toyota introduced its priority registration website for customers interested in ordering the Prius Plug-in Hybrid, even though the purchase price had not been announced at that time. Registration guaranteed first access to Toyota's Online Order System, which began sales in October 2011, but limited to the 14 launch states. Toyota reported that during its first month since the process began, more than 17,000 potential buyers signed up through its reservation website, by mid July 2011, 29,000 potential buyers had registered, Initial availability was limited, and, , the Prius PHV was offered only in 15 states:
Arizona,
California,
Connecticut,
Hawaii,
Maine,
Maryland,
Massachusetts,
New Hampshire,
New Jersey,
New York,
Oregon,
Rhode Island,
Vermont,
Virginia and
Washington. however, nationwide availability never materialized and the car was only sold in the original 15 states until its discontinuation in 2015. Toyota announced it expects to sell in the U.S. market around 15,000 units a year initially. , cumulative sales of first-generation Prius PHV totaled 42,345 units since 2012, ranking as the second top selling
plug-in hybrid car in the U.S. after the
Chevrolet Volt. Retail deliveries of the second-generation Prius Prime began in November 2016. A total of 781 units were sold during its first month in the American market, setting a new record monthly sales volume debut for any plug-in electric car released in the U.S. Combined sales of both Prius plug-in generations totaled with 65,703 units sold since inception through December 2017. ==Recognition==