at the 2017
Cannes Film Festival On March 4, 2015, photographer and talent agent
Jim Jordan's company White Cross Management confirmed having signed a management contract with Meeks. Jordan began working with Meeks upon the latter's release from the transitional housing facility which he was ordered to stay in after his March 2016 release from prison. Meeks' first modeling headshot was published in June 2016. White Cross Management continues to manage Meeks, and featured Meeks on the cover of their online magazines
James Magazine USA Vol. VII and
White Cross Magazine Vol. 01. On February 13, 2017, Meeks made his runway debut for the
Philipp Plein Fall/Winter 2017/2018 Women's And Men's Fashion Show collection at the
New York Public Library during
New York Fashion Week. In April, Meeks was scheduled for an appearance and series of photo shoots in the United Kingdom, but was barred from entering the country upon landing in
Heathrow Airport. Meeks was interrogated by officials and then sent back to the United States. Meeks made his European runway debut in May 2017 at Philipp Plein’s resort 2018 presentation at the 2017
Cannes Film Festival. He then walked for Plein’s spring/summer 2018 sport collection on June 18 during
Milan Fashion Week. In August 2017, Meeks appeared in a campaign for Israeli sunglasses fashion house Carolina Lemke, partially owned by Israeli model
Bar Refaeli. The campaign tagged Meeks' background as different from Refaeli's, who appeared in the campaign alongside Meeks, stating, "There has never been a mix like this". In December, Meeks appeared on the cover of the men's fashion magazine
MMScene. Meeks appeared in
Tommy Hilfiger's Spring 2018 fashion show in Milan on February 25 of the same year. The show was a collaboration with model
Gigi Hadid and ran during
Milan Fashion Week. He appeared on the cover of the Summer 2018 issues of the fashion and lifestyle magazines
FV and ''
L'Officiel Hommes''. In September 2019, Frankfurt-based fashion company Fashion Concept GmbH announced a $15 million partnership with Meeks to build a fashion line in his name. The fashion line launched in July 2020. In 2022, Fashion Concept GmbH filed for bankruptcy after alleged fraudulent practices were discovered. In November 2019, Meeks became brand ambassador for fragrance line Gisada Switzerland's fragrance duo "Gisada Ambassador." == Acting career ==