Plein's first collections were vintage military jackets which he embroidered with Swarovski skulls and sold at the
Maison et Objet in Paris. 2008: the "Couture" collection was launched. 2009: the first store was opened in Monte Carlo, and the first commercial showroom was open in Milan. 2010: Plein boutiques opened in
Vienna, Moscow, St. Tropez, Cannes, and Kitzbuhel in addition to the opening of a showroom in Düsseldorf. 2011: the Hong Kong showroom was inaugurated. 2012: ten boutiques were opened, in Marbella, Moscow Crocus, Baku, Milan, Dubai, St. Petersburg, Seoul, Macau, Amsterdam, and Berlin. Plein signed an agreement with the football team
AS Roma to dress the team players starting with the 2012/13 season and continued to do so for four seasons. 2013: the opening of stores in Porto Cervo, Moscow, Paris, Miami, Casablanca, Courchevel, Kyiv, Hangzhou, Seoul, and New York. 2014: store openings include Hong Kong, Los Angeles, New York, Ibiza, Bodrum, Doha, London, and the first Plein duty free at the Vienna airport. 2019: the 20th anniversary of the Philipp Plein brand, with multiple special fashion shows. 2020: show was presented at Social Music City in Milan in June 2019, inspired by
Mad Max Fury Road.
The Plein Group The Plein Group is a Swiss-based luxury goods company. It owns the brands Philipp Plein, Billionaire, Plein Sport and Plein Golf. The brand Philipp Plein was founded in 1998 in Germany, Plein Sport in 2016. Billionaire was acquired in 2016. Plein Golf was launched in 2021.
Collaborations Celebrities that have worked with Plein include
Mischa Barton,
Lindsay Lohan,
Snoop Dogg,
Rita Ora,
Naomi Campbell,
Iggy Azalea,
Grace Jones,
Theophilus London,
Fergie,
Chris Brown,
Jeremy Meeks,
Paris Hilton,
Mauro Icardi,
Alec Monopoly, and
Floyd Mayweather. In 2022, he released a shoe collaboration with
Snoop Dogg called Philipp Plein X Snoop Dogg. Plein told
Women's Wear Daily about the sneaker collaboration with Snoop Dogg: “There are a lot of brands who collaborate with people just for money. It's nice to have a relationship with people who really like what you’re doing. And the other way around.…That is what it’s all about."
NFT collection and Metaverse Plein made his entrance into the
Web3 space in collaboration with Portion, a
blockchain auction house, as well as 3D visual artist, Antoni Tudisco. The Plein Group has purchased a plot of land in the
Decentraland metaverse, a 3D virtual reality platform. The Group bought the virtual estate for a price of US$1.4 million. Plein participated in Decentraland’s Metaverse Fashion Week in 2022, showcasing a collection of
NFT wearables created in partnership with Antoni Tudisco.
Real Estate Plein has several homes in his real estate portfolio, including a $13 million dollar townhouse in New York City and a villa in
Cannes, France that Plein has called "La Jungle du Roi" which was designed in collaboration with the Milan studio AquiliAlberg. In 2024, Plein opened a namesake hotel in Milan called The Plein Hotel, which has 20 hotel rooms and four restaurants (one restaurant is vegan).
CHÂTEAU FALCONVIEW Plein is building a $ 70million home in
Bel Air, Los Angeles. Plein is building Chateau Falcon View on the 3.6 acres of land he purchased in 2014. The land was originally owned by American business magnate,
Howard Hughes ==Awards==