Boohoo was founded in 2006 by
Mahmud Kamani and
Carol Kane, who are respectively group executive chairman and executive director, and who previously supplied high street chains such as
Primark and
New Look. The company completed its
initial public offering (IPO) in March 2014, with its shares trading considerably above the 50p float price on the company's debut in the
AIM sub-market of the
London Stock Exchange. Valuing Boohoo at almost £600 million, the floatation saw Kamani net £135 million and Kane £25 million. Boohoo has been criticised for promoting
fast-fashion which critics claim comes at a cost to those making the clothes and the environment. More than half of Boohoo's garments are produced in the UK, especially Leicester,
London, and
Manchester. As of 2020, Boohoo bought an estimated 75%–80% of the clothing produced in Leicester. This was made possible when other retailers such as
ASOS reduced the amount they sourced from Leicester over concerns about working conditions. In 2017, the
Channel 4 television documentary series
Dispatches found that factories in Leicester supplying Boohoo (along with New Look,
River Island and
Missguided) were paying workers less than the
national minimum wage. Boohoo stated that the work had been subcontracted without their knowledge. Early in the
COVID-19 pandemic, Boohoo reported an increase in sales. In June 2020, Boohoo announced that it was to acquire the brands and websites of high street chains
Oasis Stores and
Warehouse for £5.25 million. In late June 2020, workers' rights group
Labour Behind the Label produced a report that stated factories supplying Boohoo were not following to social distancing and forcing employees to work even if sick, claims that Boohoo denied. This was followed by an investigative report by
The Sunday Times which claimed to have found that workers producing clothes for Boohoo at a Leicester-based company were paid £3.50 an hour, less than half the UK minimum wage for over 25s. Boohoo again distanced themselves from the company, a representative stating "We are taking immediate action to thoroughly investigate how our garments were in their hands, will ensure that our suppliers immediately cease working with this company, and we will urgently review our relationship with any suppliers who have sub-contracted work to the manufacturer in question."
Standard Life Aberdeen, an asset manager and a top 10 shareholder in the group, announced that it had sold most of its stake in the company a few days after the
Sunday Times revelations. SLA said that after engaging with Boohoo's management team a number of times during the week, it found the online retailer's response to the allegations was "inadequate in scope, timeliness and gravity". On 15 July 2020 a
Conservative Party MP said that it was 'shameful' that it took a pandemic for Boohoo to finally be taken to task for its workplace practices.
Philip Dunne, chairman of the Environmental Audit committee, also said that the company had not met a pledge to join the
Ethical Trading Initiative organisation which brings together retailers, unions and campaign groups to improve practice in supply chains. In September the company accepted the findings of a report by Allison Levitt
QC, which found that the allegations of poor working practices in the company's supply chain were "substantially true", that its monitoring of the factories was "inadequate" due to “weak corporate governance”, and that its failure to assess the risk to workers during the coronavirus pandemic were "inexcusable". In November 2020 it appointed former judge Sir
Brian Leveson to provide independent ethical oversight. An investigation by
The Guardian newspaper in December 2020 traced Boohoo's supply chain to factories in Pakistan where workers claimed to be paid as low as £47 a month, less than the legal minimum wage, and ordered to work to shifts as long as 24 hours without receiving full overtime pay. In January 2021, following the collapse of the UK
department store chain
Debenhams, Boohoo bought the brand and online business for £55 million. The deal did not include the firm's stores or workforce, leading to a predicted loss of 12,000 jobs. In February, Boohoo announced it was buying the former
Arcadia Group brands:
Burton,
Wallis and
Dorothy Perkins for £25.2 million, confirming the loss of around 2,450 jobs. In December 2021, Boohoo has announced the expansion of operations into five new markets within the Asian region including Japan, Korea, Singapore, Hong Kong and Taiwan. In August 2022, Boohoo implemented a £1.99 charge for returning products. An investigation by
BBC Panorama in 2023 found that Boohoo pressured its suppliers into providing discounts after agreements had already been made and orders meant to be fulfilled by Boohoo's Thurmaston Lane factory were subcontracted out to Morocco. In December 2024, Boohoo shareholders blocked
Mike Ashley and an associate from joining its board in a blow to his attempt to control the business. In March 2025, Boohoo Group rebranded to Debenhams Group, the legal name remains Boohoo Group following
Frasers Group's vote to block the legal name change. Brands that were not significant to the newly-named company were placed under the Debenhams subsidiary. ==Business operations==