Dunlop In February 2004, the company acquired
Dunlop Slazenger for around £40 million, which included the
Dunlop,
Slazenger and
Carlton brands. The brands themselves are an increasingly important part of the business, and Sports World International made £10 million, from selling the intellectual-property rights to the Slazenger Golf brand to arch-rival JJB in 2005. Sumitomo Rubber intended to acquire the entire issued share capital of
Dunlop Brands Limited,
Dunlop Slazenger 1902 Limited, and
Dunlop Australia Limited, and the Dunlop-related business of Dunlop Sports Group Americas, Inc. which are subsidiaries of Sports World International. In August 2005, Sports World International took a £9 million stake and signed a lucrative long-term deal in with troubled brand
Umbro, which was subsequently sold to
Nike. In 2006, Sports World International acquired
Kangol for an estimated £12 million. In 2012,
JJB Sports fell into administration and it was announced that Sports Direct International had purchased parts of the sports good retailers assets including 20 stores, the brand, and its website for £28.3 million. In February 2013,
Republic entered administration, and was purchased by Sports Direct International. Republic was merged into Sports Direct's USC brand. On 10 August 2018, the
House of Fraser entered
administration. Later that day, Sports Direct International agreed to buy all House of Fraser UK stores, the House of Fraser brand, and all of the stock in the business for £90 million in cash. Prior to the company entering administration, Sports Direct's Mike Ashley held an 11% stake in the company. On 30 October 2018,
Evans Cycles was purchased by Sports Direct International in a
pre-pack administration deal. In February 2019, the group acquired
Sofa.com for a nominal sum. On 5 August 2019, Sports Direct International purchased
Jack Wills out of administration for £12.7 million after winning a competition against
Edinburgh Woollen Mill. On 24 August 2020, it was announced that Frasers Group would buy "certain" assets from
DW Sports Fitness for £37m, but would not be using the firm's brand name. Also in August 2020, during the
COVID-19 pandemic, Ashley threatened landlords with House of Fraser store closures. In December 2020,
Debenhams announced it was going into
liquidation, putting 12,000 jobs in 124 UK stores at risk unless the administrators could find buyers for all or parts of the business. Frasers Group was reported to be in talks to acquire Debenhams, though it was later reported that Ashley was mainly interested in using empty Debenhams stores to expand his other chains, including House of Fraser, Sports Direct and Flannels; taking 'vacant possession' would avoid redundancy costs for existing staff. In January 2021, it was announced that the
Jenners House of Fraser store in Edinburgh was closing for good and 200 jobs would be lost. In February, Frasers offloaded their 25% stake in
French Connection. In April 2021, the group announced it had doubled the hit it expects to take from the coronavirus pandemic to £200 million. In February 2022, the group announced it had purchased some of the assets of the
Studio Retail Group from
administration. In May, Fraser's sold their stakes in
Bob's Stores and
Eastern Mountain Sports. On 1 June 2022, it was revealed that the group had bought the intellectual property of
Missguided and its sister brand Mennace for about £20 million, after they went into administration the previous day. In November 2022, it was announced Frasers Group had acquired one of London's oldest bespoke tailors,
Gieves & Hawkes. In June 2023, it was announced that the Frasers Group had acquired a stake of 9% in
ASOS, 9% in
Currys and 5% in
Boohoo.com. It had also acquired a stake of 21% in
AO World. These holdings increased during the year. In December 2023, the Group acquired Matches Fashion, a luxury ecommerce fashion retailer, for £52 million from
Apax Partners. On 7 March 2024, the Group said that Matches would go into administration after continually missing its business plan targets. In April 2024, it was announced Frasers Group had agreed to acquire the
Dutch sports retailer, Twin Sport. In September 2024, Frasers Group made a takeover approach for luxury handbag maker
Mulberry. The brand already held a 37% stake in the company However, the company confirmed that it would not make a bid for Mulberry in October, and then began making moves to install
Mike Ashley as Director and CEO of
Boohoo Group. On 12 August 2025, the company acquired UK online electronics retailer,
EBuyer after it fell into administration earlier in the month. Frasers Group acquired a majority stake in American multi-brand boutique retailer
The Webster, with founder and CEO
Laure Hériard Dubreuil retaining a minority shareholding, in October 2025. It was confirmed that the brand would operate as a stand-alone business within the
Flannels luxury division. In November 2025, Frasers Group agreed to acquire 78 stores from Austrian sporting goods chain Hervis Sports, 29 in Hungary and 49 in Romania. In the same month, the company acquired the
Braehead Shopping Centre in
Renfrewshire in a deal reported to be worth £220m, their largest shopping centre acquisition to date. In March 2026, Frasers took a stake of almost 6% in Puma, becoming its second-largest shareholder. ==Operations==