Pre-production Though all the major Hollywood studios wanted to film Garson Kanin's Broadway play
Born Yesterday, Columbia Studios purchased the rights for $750,000 plus a percentage of the profits in 1947, the second most paid for screen rights to a play at the time behind the $1 million paid for
Harvey. However, the project was put on the shelf for months because of casting problems. In April 1950, Columbia head Harry Cohn assigned George Cukor to direct the film, though Cukor was not the studio's first choice. Cukor's preparatory work for
Born Yesterday was quite innovative. The actors rehearsed the screenplay for two weeks, then performed it before an audience drawn from studio employees. Cukor's idea was to give the actors a chance to develop "dimensional characters", and clock laugh values from audience reaction before the cameras began rolling. Cukor held that if a scene is funny, there is no need to play about with it. When people complained, "that laugh overrode the line, I did not hear the next line," Cukor's answer remained the same, "Go and see the movie again." But he did make some changes—when the laughter was long and loud, he added some visual detail.
Casting According to a
Hollywood Reporter news item, Holliday initially refused to reprise her popular Broadway role for the film. In September 1947,
Rita Hayworth was reported to be in line for the role, but in late April 1949, it was reported that
Gloria Grahame was to be borrowed from RKO for the lead, and that
Jean Arthur and
Lana Turner had also been considered for the part. An October 16, 1947,
Hollywood Reporter news item stated that Columbia was negotiating with
Paul Douglas to reprise his Broadway role. According to modern sources, Kanin convinced Cohn to cast Holliday by co-writing—with wife
Ruth Gordon—a part specifically for her in the 1949 MGM film ''
Adam's Rib''. Holliday's performance in the film garnered her critical acclaim and convinced Cohn of her comedic abilities. Larry Oliver and Frank Otto also reprised their Broadway roles. A September 20, 1950, article in the
Los Angeles Daily News reported that before filming began, the cast perfected their comic timing during six performances in front of live audiences of studio employees.
Costumes In the stage production, Holliday's character Billie Dawn wore only five costumes, but in the film, costume designer Jean Louis designed thirteen elaborate creations. Cukor asked Louis to "characterize" the clothes, with obviously expensive and ornate clothes at the beginning, when Billie is ignorant and self-centered. However, as she acquires culture, her wardrobe becomes simpler and more elegant. where Dawn and Verrall attend a then-regular outdoor summer concert of the
National Symphony Orchestra) were included in the shoot. Observing tourists at the
Lincoln Memorial, Cukor noticed that sightseers would chew gum and give works of art a cursory glance, if any at all. But in Hollywood movies, sightseers invariably were shown standing in rapt attention. Avoiding these cliches, Cukor considered the outdoor scenes among his best efforts. ==Release==