RCA Records issued "Boys Keep Swinging" in the United Kingdom on 27 April 1979, with the catalogue number RCA BOW 2 and album track "Fantastic Voyage" as the
B-side. To promote the song, Bowie appeared on
The Kenny Everett Video Show four days earlier. According to biographer
Nicholas Pegg, he dressed in a "1950s Mod-style suit" that made him look like a "fresh-faced schoolboy". The director of the programme was
David Mallet, whom Bowie chose to direct a promotional video for "Boys", becoming the first in a series of
music video collaborations between the two men. The message 'Your
bicameral mind...mind your bicameral' is written on the run-out groove of the single vinyl. The promo and Everett performance were filmed back-to-back, although the former featured extra backup dancers who turned out to be Bowie in drag. For the first girl, Bowie want "a 50s-type girl from the Midlands, a gum-chewing, working-class 'tart'"; the second was dressed like actress
Lauren Bacall; the third was a combination of actresses
Marlene Dietrich and
Greta Garbo. At the end of the promo, two of the dancers turn to the camera, remove their wigs and smear their makeup in a style Bowie borrowed from Dutch dancer
Romy Haag after observing her at a Berlin nightclub. The final dancer simply blows a kiss into the camera. Regarding the smearing bit, Bowie stated: "That was a well-known drag act finale gesture which I appropriated. I really liked the idea of screwing up [the] make-up after all the meticulous work that had gone into it. It was a nice destructive thing to do – quite anarchistic." The smearing gesture would later be used in the videos for "
China Girl" (1983) and "
Jump They Say" (1993). According to Buckley, when the video was broadcast on
BBC's
Top of the Pops, the BBC received numerous complaints from shocked viewers. The video and Everett performance, along with an appearance as the guest DJ on
Radio 1's
Star Special, helped "Boys Keep Swinging" reach number seven on the
UK Singles Chart after a downturn, becoming Bowie's highest-charting
single since "
Sound and Vision" two years earlier. The song also peaked at number 19 on the
Irish Singles Chart. Two years later, Bowie's official website called the performance "a piece of TV history" that "remains among the most surreal television performances broadcast anywhere, ever". Bowie later revived "Boys Keep Swinging" for the 1995
Outside Tour. ==Critical reception==